Tag: vehicle recognition

Lamar Launches Personalized Digital billboard Campaign Using Vehicle Recognition Technology for Transformers: The Last Knight

Baton Rouge, LA – June 6, 2017 – Lamar Advertising Company (Nasdaq: LAMR), one of the largest out-of-home media companies in the world, and Paramount Pictures, a global entertainment company, have unveiled a dynamic, technology-led digital out-of-home (OOH) advertising campaign to promote the upcoming film release of Transformers: The Last Knight, […]

1 minute video on Lamar’s vehicle recognition billboard

Insider wrote about vehicle recognition billboards in July 2016 and April 2016.  We found a 1 minute video at the Lamar youtube page which describes exactly how the Lamar/Posterscope car recognition project works. Insider’s take: This is a great example of why your company needs to set up a youtube page. […]