Ubimo surveyed 1000 people in the US to assess changing shopping behavior during covid. Key Findings: Retailer loyalty has strengthened among millennial and Gen Z in-store shoppers In-store shopping gets a revamp: consumers go quickly and with a plan Relevant and timely messaging remains key for consumers Retailer loyalty has […]
Geopath has amazing reports for members tracking mobility post Covid. What are your options if you aren’t a Geopath member? Ubimo’s Covid-19 dashboard shows trends in movement around Place based OOH properties. This chart, for example, shows that doctor visits and convienence store visits are above a pre covid baseline, […]
By Norm Chait, Director of Out of Home Product/Sales at Ubimo, a quotient brand. It has been almost a year since Ubimo, a Quotient brand, launched the OOH COVID Dashboard. This tool tracks movement around street-level and place-based out-of-home (OOH) inventory in order to understand the impact of COVID-19 on […]
MOUNTAIN VIEW, Calif., January 14, 2021 –(BUSINESS WIRE) — Ubimo, a Quotient brand (NYSE:QUOT) powering Out-of-Home (OOH) sales, planning, measurement and programmatic buying, today announced its partnership with VIOOH, a leading marketplace for the programmatic selling of OOH advertising. This partnership provides agencies and advertisers access to inventory on the […]
By Norm Chait, Director of Out-of-Home Product & Sales at Ubimo a Quotient brand This past year has caused a shift in consumer behavior. Instead of happy hours at local bars, we are celebrating with virtual cocktail hours. We have traded out in-office snacks for mid-day raids to our own kitchen cupboards. […]
By Norm Chait, Director of Out-of-Home Product/Sales at Ubimo, a Quotient brand Shopping behaviors are shifting as public health guidelines continue to evolve. Frequency of store visits, what consumers want from brands and what kind of advertising they observe are all factors in this change. Ubimo, a Quotient brand, conducted a […]
NEW YORK, October 12, 2020 – DPAA, the leading global organization driving out-of-home into its digital future, will announce tomorrow at its annual Video Everywhere Summit that it is launching an ad campaign to support digital out-of-home (DOOH) advertising. The campaign breaks tomorrow and was developed by DPAA in conjunction […]
By Norm Chait, Director of Out-of-Home Product/Sales at Ubimo a Quotient brand. The holidays are approaching quickly, but consumers are unsure of how this beloved season will play out due to the current landscape. From Halloween to Thanksgiving to winter festivities the holidays are usually a time for families and […]
Ubimo, a Quotient brand, specializes in transforming data into actionable marketing insights for the Out-of-Home (OOH) space. Today we will be exploring OOH exposure in and around gas stations and convenience stores in top summer destinations and the impact it has on OOH. Summer vacation is the perfect time to […]
To understand how shutdowns and business reopenings are affecting place-based Out-of-Home (OOH) Ubimo built a covid dashboard monitoring movement around OOH properties in four categories: convenience, grocery stores, gyms, and malls. With this dashboard, you can see movement nationally across these categories, in addition to movement by Designated Marketing Areas […]
