Post Tagged with: "transit"

Clear Channel Outdoor Renews Montrose Co Airport

Montrose,CO,– – Clear Channel Airports (CCA), a brand division of Clear Channel Outdoor Americas (CCOA) (NYSE: CCO), and a subsidiary of iHeartMedia Inc., today announced that the Montrose Regional Airport (MTJ) has awarded it a five-year contract with a five-year extension option to provide a cutting edge digital media program. The new advertising network will allow national and regional advertisers to reach a diverse passenger base travelling through MTJ. CCA has been the out of home (OOH) advertising provider to MTJ since 2000 and CCA will […]

by billboardinsider· · 0 comments · Business

King County Metro Extends Intersection’s Transit Contract

SEATTLE — (April 20, 2017)  —  Intersection, the urban innovation company at the forefront of transforming the way information is shared in cities, transit systems, and airports across the country, today announced an extension of its advertising partnership with the Seattle-based King County Metro Transit system for an additional two years. King County Metro first tapped Intersection in 2005, when, operating as Titan, the Company won a competitive contract granting the exclusive right to sell advertising on King County Metro’s 1,400 buses […]

by John Weller· · Comments are Disabled · Business

Lamar Expands Transit Ads in Sacramento

Lamar Advertising Company Expands Transit Advertising Coverage in Sacramento on Regional Transit Light Rail Trains Lamar launches first light rail advertising program in Sacramento since 1997 Sacramento, CA – February 28, 2017 –  Local, regional and national brands will have more transit advertising opportunities to reach consumers in Sacramento this year, thanks to the Sacramento Regional Transit District’s (RT) new light rail advertising partnership with Lamar Advertising Company (Lamar). Lamar (Nasdaq: LAMR) is pleased to announce that it is now offering advertising formats on RT’s […]

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OUTFRONT Media Begins Deployment of ON Smart Media Platform in Greater Boston Transit System

NEW YORK, Feb. 23, 2017 /PRNewswire/ — OUTFRONT Media Inc. (NYSE: OUT) announced today the first implementation of its ON Smart Media platform with the Massachusetts Bay Transportation Authority (MBTA), deploying eight digital Liveboards at Copley Station. Live Nation, Boston Ballet, and Experience Kissimmee are the launch advertisers, promoting upcoming events in the Boston area. OUTFRONT was awarded the MBTA contract late last year and began delivering advertising within the MBTA in December. Andy Sriubas, OUTFRONT Media’s Executive Vice President, […]

by John Weller· · Comments are Disabled · Digital Signs

Jason Cotterell on The Effectiveness of Transit Advertising

Insider found this encouraging news on the effectiveness of transit advertising in a Linked In post by Jason Cotterrell, Managing Director of Exterion Media UK. A recent study we conducted with Bournemouth University and Cog Research – The Engagement Zone – using skin conductance response and eye tracking tests on over a hundred commuters, found that individuals actively seek out advertising as they pass through the London Underground. The majority found them a welcome distraction. Engagement levels with advertising on […]

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The Election and Out-of-Home Advertising

By Ken Klein, Executive Vice President, Government Affairs OAAA. The edgy election produced big outcomes for the $7 billion out of home (OOH) industry. Transit Won Big Commuters worried about congestion voted to tax themselves for local transportation projects. Not all transit ballot measures passed, such as a regional proposal in Detroit, but most were approved: “Measure M” increases sales taxes for a $120 billion project in Los Angeles County for new rail lines, a new station at the airport, […]

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Outfront Awarded MBTA Ad Rights

NEW YORK, Sept. 20, 2016 /PRNewswire/ — OUTFRONT Media Inc. (NYSE: OUT), one of the largest out-of-home media companies in North America, announced today that the board of the Massachusetts Bay Transportation Authority (the “MBTA”) has, subject to a definitive agreement, granted OUTFRONT Media the right to advertise on the MBTA’s subways, buses and commuter rail. These new assets will include bus sides and subway media posters, and will be located primarily in Boston. The partnership will include the deployment […]

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Forbes On Outdoor

Forbes published an article on outdoor and transit advertising titled What’s the Opposite of Digital Advertising? Hint: It’s Artisanal and Its  Wheels Go Round ‘N Round. Forbes articulates the outdoor value proposition: “Always on, viewable and cannot be turned off, skipped or fast-forwarded.” A reasonable cost ($3.45 CPM for transit advertising versus $8.99 TV and $14 print magazines). The article concludes with a profile of Vector Media, the California company which generates revenues of $70-100 million in transit and large […]

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New Transit/Airport Deals for Clear Channel and Gateway

Two new transit/airport advertising deals have been announced. Clear Channel Outdoor has signed a 10 year agreement to take over Minneapolis Airport advertising from JCDecaux.   Clear Channel previously sold ads in Terminal G while JCDecaux sold ads in the rest of the airport.  At the end of July Clear Channel will begin adding more video screens at the airport.  You can read Clear Channel’s press release here and a StarTribune article here. Gateway Outdoor Advertising has expanded into Nassau County via a […]

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