Insider saw a reminder yesterday in his Linkedin feed from Geopath President Kym Frank that TAB officially rebrands to Geopath in 1 month. The rebrand will take place in Times Square on September 19. In July 2016 Billboard Insider interviewed Kym Frank about the rebranding. Be nice to Kym and she […]
Kym Frank is President of Geopath (formerly known as the Traffic Audit Bureau for Media Measurement or TAB). Geopath is a not-for-profit organization whose mission is to power a smarter US OOH marketplace through state-of-the-art audience location measurement, insights, and market research innovation. Geopath is a tripartite organization representing the […]
One of the biggest announcements at the TAB/OAAA 2016 show was the decision by the Traffic Audit Bureau (“TAB”) to rebrand as Geopath effective September 2016. The change reflects the organization’s shift from measuring outdoor ad inventory to measuring audience location and engagement with outdoor. The press release is attached […]
