Tag: sweden

OOH Supports Sustainability Efforts Globally

By Nicole Randall OAAA Communications Senior Director Greta Thunberg, the 16-year-old Swedish climate activist and Nobel Peace Prize nominee, sailed into New York Harbor August 28 and was met by a fleet of 17 sailboats representing each of the United Nation’s Sustainable Development Goals (SDGs) on their sails. Thunberg was […]

The World’s Most Boring Billboard.

How’d you like to book a 12 year out of home advertising contract?  That’s what the Swedish out of home company Billboard Media has done for a wood products company which wanted to demonstrate the quality of its products.  The company installed deck wood on a billboard in malmo and […]