By Steve Nicklin, SVP, Marketing and Analytics, OAAA In an economic climate impacted by high inflation, it’s no surprise the latest research from OAAA and The Harris Poll reveals 68 percent of Back-to-School (BTS) shoppers will be looking for OOH ads regarding special sales and deals as they make […]
OAAA has promoted three long-time staff members to senior leadership roles. Each person has made essential contributions over several years and more recently has helped the association refocus priorities and services during the pandemic, each in their own way. Marci Werlinich has been promoted to the position of Executive Vice […]
Yesterday’s OAAA Lunch Break was titled Driving Success with Research and Data. One slide prepared by OAAA VP Steve Nicklin caught Billboard Insider’s eye. Magna forecasts 12% growth in US out of home revenues in 2021 versus growth rates of 8% for digital media, 5% for national TV and 1% […]
On this week’s Geopath/OAAA Virtual Seminar for Independent Operators, OAAA VP of Marketing Steve Nicklin talked about how to interest new clients in out of home and how to sell out of home versus other media. We’ve summarized his thoughts below. How do you generate interest in out of home […]
Next Wednesday July 22 Geopath and OAAA are holding a must attend event for independent out of home operators. It’s free to any billboard operator. A great way to spend a couple hours heading into the weekend. Geopath/OAAA Virtual Independent Operators Seminar Join OAAA and Geopath for a Virtual Independent […]
Join OAAA and Geopath for a Virtual Independent Operators Seminar on Wednesday, July 22 from 2 – 4 PM eastern. Hear from industry experts as they discuss topics important for running a successful OOH company in today’s turbulent media business. The seminar will feature several short but content rich sessions […]
Steve Nicklin, the OAAA’s VP of Marketing, travels the country making the case for out of home to ad agencies and ad buyers. Here are 10 tips Steve shared on how to get more national and regional advertising business at the fall IBO conference. Be timely and responsive to the […]
Here are Insider’s top 5 quotes from the Independent Billboard Operators fall show which concludes today. Daktronics Lighting Expert Eric Johnson on the importance of lighting studies More and more regulatory authorities are requiring a lighting analysis for digital sign permitting. I was getting 1 request a month a year […]
(On July 25, OAAA hosted a webinar for non-members, explaining how the trade association boosts sales and protects assets. Insider is posting a three-part series based on this webinar. In Part I Myron Laible explained OAAA’s regulatory problem solving. In Part II Ken Klein described the advance of digital billboards, and […]
Insider listened to OAAA VP-Marketing Steve Nicklin’s agency presentation last week. Steve has given the presentation on the value of out of home to over 458 ad agencies. Steve showed this slide summarizing past and projected growth for out of home and other media. Steve’s comment was: “and […]
