Tag: Starcom

Programmatic Campaign to Legalize Lemonade Stands

As we officially enter summertime, kids around the country are putting their best entrepreneurial foot forward to set up their lemonade stands and make a few extra bucks for their piggy banks. But did you know that operating a lemonade stand on city streets is actually only legal in 15 […]

Independent Operators Panel at GO2018

Jack Sullivan (Media Director, Starcom) moderated an independent operators panel at last week’s GO2018 show.  Participants included Vince Miller (President, DDI Media), Jim Moravec (General Manager, Stott Outdoor Advertising) and Pudge Roberts (President, Coastal Outdoor).  Here are answers to some of the questions. Do clients request Geopath? Roberts: its a […]

OOH Buyers and Sellers Outline Vision for the Future

Date: September 18, 2017 A new industry task force held its inaugural meeting last week as both buyers and sellers met to discuss meaningful ways to improve the overall OOH business. The new-standing committee is a cooperative venture between OAAA and 4A’s, the trade group representing advertising agencies. The purpose of […]