Tag: sao paulo

Brad Gleeson on Out of Home as a Force for Good

Rick Robinson of Billups has launched an out of home podcast called In the World.  He interviewed Brad Gleeson, Cofounder of Target Path last month.  Gleeson suggests that cities like Sao Paulo which have banned street level advertising are reconsidering because of the public benefits (amber and safety alerts, art, […]

Sao Paulo Reintroducing Billboards

Insider couldn’t help noticing an AdAge article titled Sao Paulo’s Ingenious Move For Return of Banned Billboards.  Sao Paulo is held up as a poster child by the anti-billboard crowd for banning billboards in 2007.  Now a pro-business mayor wants to auction off rights to put 32 13′ by 17′ […]