Insider’s road trip continues in Paris. There are few large static billboards downtown but the wide walkways allow for smaller signs and many creative ways to display. Here’s a rare spectacular and one of the many small posters. Transit advertising is big because people depend on the Paris Metro. Lots […]
Insider visited the land of cactus, Kalil, Clear Channel and Advision this week. First stop, Kalil and Co to see Max Drachman and Kalil’s out of home and media investment banking team. It’s a rare day when these nomadic investment bankers are in the same room. Pictured below left […]
Insider visited Geopath’s offices just off Times Square to learn MORE about Geopath’s Geekout Initiative and Geopath’s Citilabs/Airsage/Streetlytics project. OK, that was a terrible pun. Nice to hear Billboard Insider makes Geopath President Kym Frank’s must read list each morning along with Ad Age, Media Life, Media Post and The […]
Insider drove 583 miles in the upper midwest midwest this week. First leg: Minneapolis airport to Alexandria, Minnesota to meet with investors. Insider saw a Minneapolis billboard with a Naegele nameplate. When will the plate be changed? Lots of Franklin Outdoor boards on the way to Alexandria off I-94. […]
Insider visited Georgia and Alabama last week. A billboard road trip isn’t a road trip without breakfast at Cracker Barrel, which is a huge billboard advertiser. Here’s paragraph from Cracker Barrel’s 2015 10-K: Marketing : We employ multiple mediums to reach and engage our guests. Outdoor advertising (i.e., billboards and […]
Insider spent three days in Pennsylvania this week. Some observations. Lots of empty Lamar boards on I-76 between Harrisburg and Philly. At one point Insider passed three empty Lamar boards in a row. Also looked to be quite a few public service boards. Not used to seeing so many empty […]
