US Out of home revenues grew in line with US nominal GDP during 2016. A look at the last four quarters, however, shows that US out of home revenues growth lagged GDP during the last 6 months of 2016. Insider will be watching the next couple quarters to see if this is statistical noise or a trend. US Nominal GDP Growth Compared With US Nominal Out of Home Revenue Growth Insider is comparing nominal US out of home revenues […]
Post Tagged with: "revenue"
The US out of home business is growing at the rate of the US economy. Yesterday’s OAAA revenue release showed that US Out of home grew 3.1% during 2016 just a little bit below the 3.5% growth in Nominal GDP. Insider uses nominal GDP rather than real US GDP because the outdoor figures are nominal as well. Here is the data since 1995 US Out of Home Revenue Versus US GDP 1995-2016 Out of home has slightly underperformed US […]
March 8, 2017 (Washington, DC) – Out of home (OOH) advertising revenue rose 3.1 percent in 2016 compared to the previous year, accounting for $7.6 billion, based on figures released by the Outdoor Advertising Association of America (OAAA). OOH spend was up 2.7 percent in the fourth quarter, compared to 2015. The revenue total marks a record high for OOH with 27 consecutive quarters of growth since the recession. “OOH has set record revenue levels for two consecutive years, and […]
JCDecaux released 2016 revenue figures. Street Furniture growing 5%. Transit growing 2% at pace with economy. Billboards up 1% so underperforming economy. US flat. UK Booming. Here are the charts.
By Steve Nicklin, Vice President of Marketing, OAAA. OOH is poised to record yet another quarter of growth to close out 2016, which will mark the industry’s 27th consecutive quarter of growth. Other than digital media, no other form of media comes anywhere near such a consistent, solid record. 2017 promises a continuation of this trend according to projections by media forecasters recently published by Media Life Magazine. Forecaster 2017 OOH Growth 2017 Total Ad Spend Growth All Media (incl. […]
US out of home revenues grew 2% during the third quarter of 2016. This is down from the growth rate of the three previous quarters. Out of home growth trailed the US economy in the third quarter. Out of home, however, grew twice as fast as US GDP over the past year. Paid Ad
Magna Global has issued its USA ad revenue forecast for 2015-2017. Here’s a summary of the findings. Outdoor will grow by 3.3% in 2016 and 2.9% in 2017. This is well in excess of US GDP which grew 0.8% per annum in the first quarter of 2016 and 1.4% per annum in the second quarter of 2016. Despite well publicized problems with ad fraud, digital ad spending grows at a double digit rate. Local TV, print and radio revenues continue […]
US outdoor revenue has recovered from the great recession and reached a new high according to the OAAA. A couple things stand out from the March 2016 OAAA revenue release. US outdoor revenues grew at a robust 5.8% rate during the fourth quarter to finish up 4.6% to $7.3 billion for the year. This was impressive versus US GDP growth of only 2.4% for the year. The top 10 outdoor advertisers for 2015 were (in order of importance): McDonalds […]