Magna published an updated media industry forecast for 2024. US out of home revenues are projected to grow by 4.5% in 2024 up from 2.1% in 2023. TV, publishing and direct mail revenues will decline in 2024. Audio (e.g. radio and podcasting) revenues will increase slightly. Social media revenues and search […]
The US out of home industry grew 2% during the second quarter of 2023 according the the OAAA. Here’s the data by out of home sector. Transit grew 6%. Roadside billboards grew 2%. Street furniture declined 1%. Digital place based declined by 1%. Remote work is impacting street furniture and […]
May 18, 2023 (Washington, DC) – Out of home (OOH) advertising revenue increased one percent in the first quarter of 2023 compared to the previous year, accounting for $1.82 billion, based on figures released by the Out of Home Advertising Association of America (OAAA). Despite economic headwinds, the quarter was […]
Solomon Partners says “the much discussed potential recession is not currently impacting the advertising market.” In the January 2023 Media Monthly the Solomon team reviewed the ad spending estimates from GroupM, Magna and Zenith. The three forecasts predict out of home ad spending to grow 22% in 2022 and 8% […]
Billboard revenues are surging, transit and place based revenues are coming back and place based revenues continue to lag versus pre covid. That’s what’s apparent in the third quarter 2022 revenue figures reported yesterday by the OAAA. US billboard revenues grew 7% in the third quarter of 2022 and are […]
WASHINGTON D.C. (December 5, 2022) – Out of home (OOH) advertising revenue increased 11 percent in the third quarter of 2022 compared to the previous year, accounting for $1.94 billion, based on figures released by the Out of Home Advertising Association of America (OAAA). Digital OOH continues to power overall […]
In the November 2022 elections, two new states legalized recreational Marijuana for people over 21 years. Maryland voted 67% approval. Missouri voted 53% approval. Billboard Insider’s take: This will mean more advertising dollars for the out of home industry in Maryland and Missouri. Expect to see regulations on where a […]
US Billboards have completely recovered from covid and then some. The other US out of home sectors still lag. Here’s what Billboard Insider found after reviewing the last three years of quarterly US out of home revenues by sector as reported to the OAAA. US billboard revenues are 12% above […]
US Out of Home revenues grew 41% in the first quarter of 2022. When you look into the numbers you can see Place Based, Transit and Street revenues grew in triple digits versus 22% growth for Billboards. High growth for Place Based, Transit and Street furniture is due to the […]
A rising tide lifted all out of home sectors in 2021. Here are the 2021 annual US revenue figures broken down by sector. Street furniture revenue grew 43% in 2021, followed by billboards (up 17%), transit (up 11%) and place-based (up 3%). Roadside billboards have recovered and are […]
