Tag: regency

Evan Richheimer and Luis Cerda: We always wanted to be entrepreneurs.

Today’s podcast guests are Evan Richheimer and Luis Cerda, Co-Founders of New Tradition Media an out of home company which operates a large format out of home plant in 16 large US cities.   They talk about getting started, the Regency signs purchase and how they secured One Times Square.  Don’t […]

Brian Kennedy Buys 100% of Shares of Regency Outdoor

LOS ANGELES, Feb. 10, 2021 /PRNewswire/ — Brian Kennedy, Founder and long-time CEO of Regency Outdoor Advertising Inc. (“Regency”), has entered into an agreement to acquire 100% of the shares of Regency and all of its assets including hundreds of billboards in key locations throughout Southern California, and numerous strategic properties and buildings. Kennedy […]

New Tradition Acquires 87 Regency Faces in Los Angeles

LOS ANGELES, Feb. 10, 2021 – New Tradition, a leading Out-of-Home media company, announced today the acquisition of 87 advertising faces from Regency Outdoor Advertising’s portfolio of 411 locations. This transaction represents New Tradition’s largest acquisition to date, joining the company’s already strong portfolio in the Los Angeles area which includes […]

Comments on Rethinking Netflix Regency

Some readers disagreed with Insider’s skeptical post Monday about the Netflix Regency billboard purchase: Billboard valuation expert Paul Wright is bullish: We looked at OOH rates on Sunset last year and you’d be surprised by what we found. Wallscape rates ranged between $110,000 and $220,000 per four week period. Regency’s Vinyl […]

Netflix buys 32 Regency billboards for $150 million

Reuters reports that Netflix is paying $150 million for 35 Regency billboards along the sunset strip in Los Angeles.  The transaction is expected to close later this month.  PJ Solomon is advising Netflix and Moelis is advising Regency.   The deal has been percolating since April when Netflix bid $300 million […]

Netflix bids $300 million for Regency Outdoor

CNBC reports that Netflix bid $300 million for LA’s Regency Outdoor.  There are other bidders.  Insider’s thoughts: The bid is new evidence streaming and social media companies value out of home. Regency does lots of business with cable TV, TV and the movie studios.  How willing are they going to […]

Ace and Regency Tangle in West Hollywood

WeHoville reports that Ace Outdoor Advertising and Regency Outdoor are fighting a petition battle in West Hollywood. Regency is asking voters to sign a petition demanding that the City Council reconsider its Feb 6 approval of an Ace Outdoor billboard at the Rainbow Room on Sunset Billboard. Ace and the Rainbow […]