Tag: regency outdoor

Company of the Day: Regency Outdoor

Company: Regency Outdoor Advertising Markets: California Headquarters:  8820 Sunset Blvd. West Hollywood, CA  90069 Phone: 310-657-8883 Email: info@regencyoutdoor.com Regency outdoor advertising is a privately held company which operates a plant of billboards and spectaculars with more than 300 locations in Southern California.  In July 2018 Regency sold 35 billboards along the Sunset Strip to […]

Hollywood Comes Back to Regency Billboards!

Hollywood loves a comeback story, especially its own. Regency Outdoor Advertising is steering the summer blockbuster back to the forefront of industry revenue again with their landmark billboards. The Entertainment Capital of the World is turning to the top-rated business to help spread word that movie theaters are back in […]

3.0 Outdoor Partners With Kennedy Outdoor to Rep Regency signs

LOS ANGELES – 3.0 Outdoor LLC, a leading Out-of-Home media company, announces their exclusive partnership with Kennedy Outdoor to represent over a dozen of targeted advertising faces from Regency Outdoor Advertising’s portfolio in Los Angeles and Orange County. This announcement adds incredible expressway bulletin locations to 3.0 Outdoors already strong […]

Company of the Day: Regency Outdoor

Company: Regency Outdoor Advertising Markets: California Headquarters:  8820 Sunset Blvd. West Hollywood, CA  90069 Phone: 310-657-8883 Email: sales@regencyoutdoor.com Regency outdoor advertising is a privately held company which operates a plant of billboards and spectaculars in Southern California.  The company is owned by Brian and Drake Kennedy.  In July 2018 Regency sold 35 billboards along the […]

Reilly on Acquisitions, Programmatic, Outfront and Clear Channel

At yesterday’s Morgan Stanley Technology, Media and Telecom Conference Lamar CEO Sean Reilly referenced two pending purchases: a midwest out of home advertising company and a sizable transaction in Los Angeles which is tied up in litigation.   Insider surmises that the LA transaction is  Regency Outdoor Advertising. Regency owns billboards […]

The buzz over Netflix and Regency

We wrote last week about Regency’s $150 million purchase of 32 billboards from Regency.  Here’s what people are saying about the transaction. Nancy Fletcher says that Netflix has great creative and will use the billboards to sustain the Netflix brand. Reuters correspondent Lisa Ritchwine says “The billboards on the Sunset […]

Synergy is overrated.

“Synergy” will be cited as a rationale for Netflix’s bid for Regency Outdoor.  Synergy is a buzzword executives use when they’re not sure how 1 plus 1 makes 3.  Synergy is overrated when it involves combining an OOH company a dissimilar business. Remember the “sight and sound” synergy which justified the CBS […]

The buzz over Netflix and Out of Home

Lots of buzz about last friday’s announcement that Netflix bid $300 million for Regency Outdoor.  Here’s a sampling: Observer: Billboards may seem pretty quaint in the age of social media, but Netflix has already shown it knows how to use them for maximum effect. Last year, plain white billboards featuring black […]

Out of home legal: Be Reasonable When You Lose A Lease

Be reasonable when you lose a lease or it may cost you.  That’s the lesson of M&M Media and Ace Outdoor Advertising versus Regency Outdoor Advertising. Here’s a summary of the case. Regency Outdoor Advertising and M&M Media Group signed a lease for a billboard atop a building in Los Angeles.  […]