Tag: Posterscope

Michael Palatnek: Using Social Media to Market Your OOH Company

Michael Palatnek recently founded Phoenix Social after a stint as CEO of Posterscope USA.  Billboard Insider talked with him about the new venture. You’ve had a varied career with out of home operators (Clear Channel Outdoor, Titan) and out of home specialist agencies (C2C and most recently Posterscope).  What have […]

Kinetic Wins OAAA Media Plan of the Year

WASHINGTON D.C. (December 17, 2020) – Today, the Out of Home Advertising Association of America (OAAA), the leading trade group representing the entire out of home (OOH) advertising industry, announced the winners of its 21st Annual OOH Media Plan of the Year awards. This year’s OOH Media Plan of the […]

Posterscope and Signkick Connect Trading Platform

OOH location-based marketing specialist Posterscope and Signkick, the technology partner for media owners, have announced a collaboration that will enable Signkick’s media owners customers to fast-track their connection with Posterscope’s proprietary automated trading platforms. The two companies have prebuilt a direct, live and OpenDirect compliant connection between Signkick’s Trading Bridge […]

6 Finalists Up for 2019 OOH Media Plan Awards

The annual OOH Media Plan Awards program invites competitors to measure their out of home (OOH) planning prowess, striving for top honors.  The program celebrates outstanding use of OOH advertising by recognizing strategic placement of messaging, excellent creative design, and proper application and attribution of data. OAAA is delighted to […]

Intersection Puts Range Rover atop CTA station

To promote the launch of the new Range Rover Evoque, Land Rover created a first-of-its-kind installation in Chicago that will stop people in their tracks: a Range Rover Evoque on top of the CTA’s Chicago and State entrance. Land Rover partnered with Intersection, Posterscope, DentsuX, Illumivation, and Spark44 to create […]

Kinetic and Posterscope CEO’s to speak at FEPE

Kinetic Global CEO Marc-Antoine de Roys and Posterscope Global CEO Stephen Whyte have been confirmed as Keynote Speakers for FEPE International’s 60th Annual Congress be be held at the Intercontinental Hotel Dubai Festival City on May 1-3 2019. FEPE is the global association for Out of Home media owners, national […]

What digital billboard messages do consumers want?

One of the perks of an OAAA membership is the OAAA’s weekly Outlook which discusses articles and trends in the out of home industry.  This week’s OAAA Outlook had a chart summarizing the results of a study in which Posterscope interviewed 100,000 consumers about out of home advertising. The chart […]

Vehicle Recognition Campaign for Bermuda Tourism

 Media Agency Group  and Bermuda Tourism are using car recognition technology to deliver tailored digital billboard ads in London. The car digital billboard is in London at Holland Park roundabout (near Westfield shopping centre). A camera on the digital billboard recognizes cars valued at more than $50,000 dollars which are […]

1 minute video on Lamar’s vehicle recognition billboard

Insider wrote about vehicle recognition billboards in July 2016 and April 2016.  We found a 1 minute video at the Lamar youtube page which describes exactly how the Lamar/Posterscope car recognition project works. Insider’s take: This is a great example of why your company needs to set up a youtube page. […]