Tag: political

OOH Companies can Win 2 Ways this Political Season

A reader asks, “Do you have any tips or best practices on how to get out in front of the political ad dollars…” Billboard Insider put the question out of home sale expert Kevin Gephart. WIN #1: Selling Political candidates and ballot issue referendum messaging. “All politics are local” is […]

IBO Speedway is Getting Political

Insider learned that Chris Cowlbeck, IBO USA CVO was attending the MediaPost Political conference and had a few questions as the season unfolds.  There’s also an IBO webinar Thursday that will touch on this at 1pm CST.  If you’re an independent and like to attend, send an email to Becky […]

Adomni Demonstrating a Political Get Out and Vote DOOH Strategy

Adomni shows how to persuade people to get out and vote using digital out of home advertising to deliver a message on over 160,000 programmatically connected screens across the U.S. It is also a great tutorial on how programmatic works.     [wpforms id=”9787″] Paid Advertisement

Billboard Ban and Free Speech Collide in Alaska

Alaska’s Outdoor Advertising Law, was passed by citizen initiative in the 1990s. That law is very broad, and prohibits the public from: (1) placing signage within a right-of-way, and (2) placing signage on private property within 660 feet of the right-of-way if the sign is viewable from the roadway. Because […]

Political Ads: ‘Essential to 1st Amendment Protection’

By Ken Klein OAAA Executive Vice President, Government Affairs In northern Nevada – its airwaves crowded with political ads – Rep. Mark Amodei figures he can cut through the racket with billboards. Compared to political attacks on TV, (digital) billboards are sharp-looking, positive, and ever-present, says the candidate, seeking a fifth term […]

Congressman Wins with Digital Billboards and Online Ads

By Ken Klein, EVP, Outdoor Advertising Association of America RENO, NV—Upending conventional media habits, the congressman from northern Nevada won re-election without TV ads or direct mail. Instead, this winning candidate’s media mix was dominated by online ads and digital billboards, with some radio. On November 8, U.S. Rep. Mark […]

Phil Morton On Political Ads and Outdoor

Phil Morton of Billboard Connection has an interesting post titled “Political Advertising 2016 using Out-of-Home Media.”  Here are the takeaways: Outdoor’s geo-targeting is great for local political races (e.g. congress and municipal offices). Digital signs can be used for targeted responses.  Mitt Romney bought digital flips in cities where President Obama […]