Tag: Philadelphia

Jodi Senese – An Ad Campaign Which Plays to Digital OOH Strengths

On last week’s OAAA roundtable OUTFRONT CMO Jodi Senese highlighted how the Absolut campaign which is running on OUTFRONT digital billboards in Detroit and Philadelphia takes advantage of the flexibility and targeting of digital billboards. I saw something today actually that I thought was pretty cool.  Absolut has digital billboards […]

Clear Channel Outdoor Partners with Arrivalist to Increase Theme Park Visits

New York, New York – Clear Channel Outdoor (CCO) (NYSE: CCO) today announced a partnership with Arrivalist®, the leading geo-location intelligence provider for tourism-based measurement, giving hospitality and travel brands measurable consumer insights and in-depth performance analyses for their Out-of-Home (OOH) advertising campaigns. This OOH “industry-first” accomplishment drove a 66% […]

Company of the Day: Keystone Outdoor

Company: Keystone Outdoor Advertising Markets:  New Jersey, Pennsylvania. Headquarters: PO Box 202, Cheltenham, PA  19012-0202 Phone: (856) 767-5028 Keystone Outdoor operates a billboard plant which targets bridges, expressways and suburban roads in Southern New Jersey, Trenton and Philadelphia.  The privately-held firm was started in 1977 by Dominick Cipollini when he secured a billboard location […]

Shoutout to Keystone Outdoor

Kudos to Keystone Outdoor is partnering with the Philadelphia City Council on a billboard campaign to promote mask wearing and social distancing.    [wpforms id=”9787″] Paid Advertisement

Visit Philadelphia Taps Clear Channel Boards in Times Square

New York, NY, & Philadelphia, PA – Last week in Times Square, and through the power of streaming and digital out-of-home media (DOOH), VISIT PHILADELPHIA®, the region’s official tourism marketing organization, teamed with Clear Channel Outdoor (NYSE: CCO), one of the world’s leading OOH companies, in an evolution for Greater […]

Free Speech Challenge to Caltrans Political Sign Restrictions

“Political speech is one of the fundamental important hallmarks of the first amendment.  I think limiting political speech to certain timeframes is simply unacceptable.” – NorCal Outdoor Media attorney Joshua Furman Norcal Outdoor Media has filed a federal lawsuit saying that Caltrans restrictions on political ads are unconstitutional.  Norcal wants […]

Clear Channel Wins 7 Year Philly Airport Contact

Philadelphia, PA  – – Clear Channel Airports (CCA), a brand division of Clear Channel Outdoor  (CCO) (NYSE: CCO), and an indirect subsidiary of iHeartMedia Inc., today announced Philadelphia International Airport (PHL) selected the U.S. airport media leader (CCA) for a new seven-year airport advertising contract extending a relationship that began […]

OOH Working to Combat US Opioid Epidemic

By Nicole Randall OAAA Communications Senior Director Organizations and groups across the United States are launching OOH campaigns to help combat the US opioid epidemic. In 2017, the US Department of Health and Human Services declared a public health emergency due to widespread misuse of both prescription and non-prescription opioids. […]

Intersection Smart Kiosk Dispute in Philly

Intersection wants to install up to 100 smart screen kiosks around Philadelphia.  Philly.com reports that PennDOT has sent a letter to Philadelphia’s mayor and city council president suggesting that the kiosks may be considered advertising subject to PennDOT regulation.  PennDOT is concerned that it may lose federal transportation funding if […]

Transit Ad Limits Face Free Speech Challenges

Free speech advocates are trying to chip away at transit-ad policies banning messages that could cause trouble. Transit authorities defend ad limits as necessary restraint for safety and well-being of passengers and employees. Here is an update on litigation, showing mixed outcomes: Philadelphia A federal judge, at a hearing on […]