By Steve Nicklin, Vice President of Marketing, OAAA Last week in Miami, the 4A’s launched a new vision at its annual conference, Accelerate. To move the ad industry forward, the 4A’s will focus on creativity, commerce, and culture. The vision recognizes a need to reinvent client-agency partnerships in today’s world, where […]
From the OAAA Outlook Newsletter A gathering of nearly 2,700 brand marketers came together last week in Orlando, FL, for the annual Association of National Advertisers (ANA) Masters of Marketing Conference: Growth. Among the attendees, over 1,700 were ANA members who represented advertisers ranging from Fortune 500 companies to smaller […]
