Tag: Peter J Solomon

Netflix buys 32 Regency billboards for $150 million

Reuters reports that Netflix is paying $150 million for 35 Regency billboards along the sunset strip in Los Angeles.  The transaction is expected to close later this month.  PJ Solomon is advising Netflix and Moelis is advising Regency.   The deal has been percolating since April when Netflix bid $300 million […]

Industry Wins Court Battle… But What Else Do I Get?

Nancy Fletcher OAAA President and CEO Digital billboards account for $1 of every $7 of out of home (OOH) industry revenue. Like many “new” products in the marketplace, digital billboards have been tested. Scenic America litigated digital billboards, all the way to the US Supreme Court. They lost. One OOH industry principal, […]

Boidman says technology helps out of home.

The Sixteen:Nine podcast interviewed out of home investment banker Mark Boidman last week on the state of out of home.  Boidman is a partner at Peter J Solomon, a New York investment bank. You can listen to the 32 minute podcast here.  Here are some excepts. On why Peter J […]

Out of Home Is A Good Value

The August 2017 Peter J Solomon Media Monthly is a good read with articles on how tech is changing out of home sales, wireless leasing of billboard space and Adquick’s $1.1 million raise.  The chart below caught Insider’s eye.   Bulletins and posters are a great value with a median cpm […]