Tag: outfront

Who Has What US Out of Home Market Share

Last week Billboard Insider posted US billboard market share figures.   Here are market share figures for the entire US out of home industry (e.g. billboards, place based, transit/airport, street furniture) based on the first 9 months of 2021.  The independent out of home companies account for 38% of the market, […]

OUTFRONT Celebrates Black History Month

NEW YORK, NY – February 4, 2022 – OUTFRONT Media Inc. (NYSE:OUT) is proud to launch its Black History Month campaign in partnership with 100 Black Men of America, Inc. titled “I’m Next,” which celebrates and supports black youth and black mentorship across the country. 100 Black Men of America […]

Who has the biggest billboard market share in the US?

Lamar accounted for 28% of US billboard revenues during the first 9 months of 2021, followed by OUTFRONT (20%), Clear Channel Outdoor Americas (17%) and Link Media Outdoor (1% billboard market share).  Here’s the surprise.  Independents are the biggest single block of US billboard revenues.  Independents make up 34% of […]

OUTFRONT’s 5 Big OOH Trends For 2022

The OUTFRONT 2022 Advertising Trends Report was created to empower marketers and brands with relevant ideas to help engage with today’s active consumers on the move. These are the five macro-trends sure to guide media decisions in 2022: Trust Issues Less URL, More IRL Connecting the Dots Reaching Audiences on Their Terms […]

JC Decaux Recovering – But North America Still Lagging

JCDecaux announced full year 2021 revenues last week.  Good and bad. The good: 18.5% revenue growth worldwide. The bad: 4.8% revenue grown in the US. That’s the weakest recovery of any of the public North American out of home companies.  The table below shows that JCDecaux North America grew less […]

Jesse London Wishes He’d Left Corporate Life 10 Years Earlier

In 2020, Jesse London formed TierOne Media after a career which included stints at Clear Channel Outdoor and OUTFRONT.  TierOne owns 51 billboard faces in Alabama and Florida, including 31 digital billboard faces.  Billboard Insider asked London what he’s learned after a year one his own. What do you know […]

OUTFRONT Media Acquires Carroll Outdoor Assets in Boston

NEW YORK, NY – January 10, 2022 — OUTFRONT Media Inc. (NYSE:OUT) announced it has acquired 18 billboard assets from Carroll Outdoor. The billboard assets include 9 digital, 7 static, and 2 trivision panels in key areas near Gillette Stadium, I-495 and Routes 3, 93, I-95/128 and the Braintree Split. […]

Out of Home Companies Outperform the Market during 2021

The three public US out of home companies outperformed the stock market during 2021.   Clear Channel (up 98%) led the way followed by Lamar Advertising (up 45%) and OUTFRONT (up 37%).  The S&P 500 increased 27%. Stock performance of Lamar (green), Clear Channel Outdoor (blue) and OUTFRONT (purple) versus the […]

OUTFRONT Acquires Total Outdoor Wall Assets

NEW YORK, NY  – December 22, 2021 — OUTFRONT Media Inc. (NYSE:OUT) announced that it has acquired 21 large format wall displays – 18 static and 3 digital – in the city of Detroit, Michigan from Total Outdoor. OUTFRONT is the leading out of home provider in the market. The […]

Paul Wright Says Post Pandemic Values Will Exceed Pre-Pandemic Values

On today’s podcast billboard valuation expert Paul Wright from SignValue gives his opinion of the big three and says that post pandemic values will be higher than pre-pandemic values. Here are the highlights. On Lamar Advertising Well, Lamar, like the other public companies had a great third quarter compared to […]