A reader asked Billboard Insider if out of home revenues are seasonal. The answer is yes, with a peak in the second and fourth quarter of each year. Look at this analysis of US out of home revenues for 2019 (the last full year prior to covid) US Out of […]
Magna Global released the June 2021 Magna global advertising forecast. US ad revenues will grow 15% during 2021. Cinema ads will grow 135% after crashing in 2020. Digital and online ads will grow 24% in 2021 followed by out of home at 10%. You wouldn’t want to be in the […]
Insider listened to OAAA VP-Marketing Steve Nicklin’s agency presentation last week. Steve has given the presentation on the value of out of home to over 458 ad agencies. Steve showed this slide summarizing past and projected growth for out of home and other media. Steve’s comment was: “and […]
Insider thinks the US economy is probably headed for a recession within the next couple years. Take a look at this chart of out of US out of home advertising revenues. Insider has highlighted the recession years in yellow. Looks like we’re about due. Out of home advertising is cyclical […]
The July 31, 2017 OAAA Outlook has a fascinating slide comparing US out of home revenue growth with other forms of media. US out of home revenues are projected to decline from 3% growth in 2016 to 1.9% growth in 2017. Slowing growth is nothing to get excited about but […]
