Tag: OOH

Consider This, By Anna Bager OAAA President & CEO

Why I Joined OAAA Today is my first day as the new President & CEO of OAAA, and I am super excited to take on this new role. During my first 90 days, I’ll work with CEO Emeritus Nancy Fletcher and the OAAA staff to get up to speed as […]

McKinney CEO Joe Maglio on OOH

McKinney CEO, Joe Maglio, was interviewed this week by David Doty in Forbes magazine on Creativity and the Future of Agencies.  Here is an excerpt from the article with a comment from Maglio on the power of OOH. Doty: So, there is a lot of convergence in your creative work, digital […]

Volta Charging Raises $64 Million in New Funding

SAN FRANCISCO–(BUSINESS WIRE)–Volta, the industry leader in developing innovative and highly-used electric vehicle charging networks, today announced the closing of a $20 million follow-on to their Series C funding round, bringing the total Series C capital raise to $100 million. Over the last year Volta has seen their revenue triple […]

Why Great Creative is Essential

Every advertising channel investment includes several critical components, but creative impact can be the most important according to marketing research. The recent empirical evidence shows up to 75 percent of ad effectiveness can be attributed to the proper creative. This statistic should be an alarm for all OOH users to […]

Daktronics Selected by Amherst Media for New Digital Showcase

BROOKINGS, S.D. – Aug. 1, 2019 – Daktronics (NASDAQ-DAKT) of Brookings, South Dakota, was chosen by Amherst Media to design, manufacture and install a new out of home (OOH) digital showcase in Boston, Massachusetts. The display has been encased into the façade of the newly constructed Marriott Moxy Hotel, located in the Downtown Theater […]

OOH Reaches 90% of Travelers, Younger & Affluent Consumers

With record miles being driven on US roadways, and the highest levels ever of airline passenger travel, there are more consumers in the OOH space than ever before. The latest Nielsen OOH Study, fielded this year, found OOH reaches 90 percent of US travelers ages 16+ in a month, and 80 […]

Considerations, Approaches to Programmatic OOH

By Stephen Freitas, OAAA Chief Marketing Officer Last week the OAAA Innovations Committee met for its annual Summer Camp in Washington, DC. The forward-looking group meets each July for two days in our nation’s capital to discuss the future of OOH and how tech can advance industry initiatives. One of […]

Meet Anna Bager, The New OAAA President & CEO

Yesterday, the OAAA announced the hiring of Anna Bager, currently executive vice president of the Interactive Advertising Bureau (IAB), to succeed Nancy Fletcher as president & CEO, effective September 16.   Anna will be attending the following events. Please check oaaa.org for more details closer to the event: Advertising Week […]

OAAA Names IAB Senior Executive Anna Bager President and CEO

Digital, Mobile, Video Advertising Veteran Will Lead OOH into the Future July 22, 2019 (Washington, DC) – The Out of Home Advertising Association of America (OAAA), the national trade association that represents the $8+ billion US out of home (OOH) advertising industry, announced that it has named Anna Bager, Executive Vice […]

Ubimo Adds Head of Practice for OOH Solutions

Over the past few years, OOH has been the only “traditional” ad format to experience steady growth. This grow this due in part to the rise of digital OOH (DOOH) media, and in part to the advent of better audience identification and targeting tools available to the sector. The rate […]