There was good news and bad new in this week’s OAAA 3Q 2018 OOH revenue release. Good News 34 consecutive quarters of US OOH revenue growth. 3Q 2018 US OOH revenue growth is well above 2.5% average quarterly US OOH revenue growth for the past two years. Bad News US […]
Tag: ooh revenues
Out of home advertising up 3.8% in Q3 2018
December 3, 2018 (Washington, DC) – Out of home (OOH) advertising revenue rose 3.8 percent in the third quarter of 2018 compared to the previous year, accounting for $1.85 billion, based on figures released by the Outdoor Advertising Association of America (OAAA). Year-to-date, the OOH industry is up 3.7 percent. “OOH […]