Nielsen: OOH Most Effective in Driving Online Activity

Out of home (OOH) advertising is the most effective offline medium in driving online activity, according to a new study released by Nielsen. The study found OOH delivers more online activity per ad dollar spent compared to television, radio, and print. According to the OOH Online Activation Survey, online activations including search, Facebook, Twitter, and Instagram activity generated by OOH indexes at about four times the expected rate given its relative ad spend. For example, OOH media accounts for 26 […]

by John Weller· · Comments are Disabled · Business