Post Tagged with: "obie"

Billboards for Safety

  By Ken Klein, OAAA   As a high-traffic holiday approaches, the nation’s road-safety agency will communicate with the public via digital and standard billboards. The National Highway Traffic Safety Administration (NHTSA) aims to boost seat belt use among young people.  Half of “tweens” who died in car crashes were not using seat belts (2011-2015). Digital billboards will display buckle-up safety messages May 26 through 29, the Memorial Day weekend. The safety effort is co-sponsored by The Ad Council, which […]

by John Weller· · 0 comments · Creative

Freitas on tech, the OBIEs and the next big thing.

Stephen Freitas is Chief Marketing Officer of the OAAA.  He is a leading industry marketing spokesman and thought leader, helping to advance and unite the out of home advertising industry through education and marketing. Before joining OAAA, Freitas spent a decade developing high profile marketing programs for Clear Channel Communications and its predecessor, Eller Media Company. As senior vice president of marketing, Freitas was responsible for global branding, advertising, research, public relations, and corporate communications. Prior to joining the out of home […]

by billboardinsider· · Comments are Disabled · Business

Warner Bros Inducted into OBIE Hall of Fame

  The Outdoor Advertising Association of America (OAAA) will present the 2017 OBIE Hall of Fame Award to Warner Bros. Pictures. Established in 1992, the OBIE Hall of Fame was created to recognize brands that have built an enduring legacy through the consistent use of the out of home (OOH) advertising medium over many years. “Warner Bros. Pictures really has been an iconic and classic brand that has transcended over time and has continued to evolve as the out of […]

by billboardinsider· · Comments are Disabled · Creative

Call for OBIE 2017 Entries

OAAA is calling all creative types, your “goods” could win a 2017 OBIE Award – the award that honors creative excellence in the OOH industry. The 75th OBIE Awards call for entry has officially hit desks. Recipients have unzipped their packets to reveal the beaded obelisk and are setting their eyes on the prize. Submission and category guidelines have been enhanced this year. New categories such as Custom Installation, Engagment, and Experiential have been added to keep up with the […]

by billboardinsider· · Comments are Disabled · Creative

42 Obie Awards Presented For Exceptional Outdoor Advertising

April 20, 2016 (Boca Raton, FL) – The Outdoor Advertising Association of America (OAAA) presented 42 OBIE Awards for exceptional out of home (OOH) advertising design, including top honors for Best Billboard, Best Street Furniture/Transit/Alternative, Best Multi-Format, and Best Wall Mural campaigns. The winners of the 74th annual OBIE Awards were honored at a celebration during the 2015 TAB/OAAA Out of Home Media Conference & Expo in Boca Raton, FL. “The OBIE Awards celebrate outstanding creativity and design, honoring those […]

by billboardinsider· · Comments are Disabled · Creative