OAAA and FOARE are pleased to announce the winners of the annual FOARE Scholarships for the 2022-2023 academic year. Nine of the 13 selected are women. In addition, six are from underrepresented communities. “Cultivating talent for the out of home advertising industry and supporting the OOH community have always […]
Save the date for the 2023 OAAA OOH Media Conference Mark your calendars for the 2023 OAAA OOH Conference from Monday, March 27 to Wednesday, March 29, 2023. The industry’s premier conference will take place in Nashville, Tenn. Stay tuned for more details! [wpforms id=”9787″] Paid Advertisement
Here are six quotes summarizing Day 1 of the IBOUSA Fall Conference. Becky Smith on the IBOUSA’s growth: Our footprint at IBO is second only to Lamar…We are growing…264 companies…We’ve added 45 new companies this year. Chris Cowlbeck on why the IBO is focusing on the Speedway product to replace […]
Today’s podcast guest is Dr. Rick Wilson, Associate Professor at Texas State University San Marcos, has written extensively about the impact and effectiveness of out of home advertising. Here are some highlights. How did you get involved in studying out of home advertising? The short answer is that my dissertation […]
At the OAAA Safety Seminar, operations personnel will hear from safety experts about the latest laws, regulations, and practices concerning safety in the workplace as it relates to the OOH industry. Topics included: OSHA update Fall protection Vegetation control Structural inspections Safety meetings Driver safety Dealing with subcontractors Powerline safety […]
US Billboards have completely recovered from covid and then some. The other US out of home sectors still lag. Here’s what Billboard Insider found after reviewing the last three years of quarterly US out of home revenues by sector as reported to the OAAA. US billboard revenues are 12% above […]
WASHINGTON D.C. (August 18, 2022) – Out of home (OOH) advertising revenue increased 28.9 percent in the second quarter of 2022 compared to the previous year, accounting for $2.62 billion, based on figures released by the Out of Home Advertising Association of America (OAAA). These Q2 revenues are roughly equivalent […]
Company: Meadow Outdoor Markets: Washington, Oregon, California, Idaho, Montana, Wyoming, Utah Headquarters: PO Box 331, The Dalles, OR 97058 Phone: 800-221-4114 Meadow Outdoor is a family-owned, firm started by Joe Zukin in 1968. Joe began his association with the outdoor industry while President of Frontier Village Amusement Park in San Jose, CA in the […]
Everything you need to know to create even safer OOH operations Investing in safety should be a priority – for the health of our employees and our industry, which is why we’re devoting three days to discussing the practices aimed at keeping your construction and maintenance workers even safer. […]
By Steve Nicklin SVP Marketing and Analytics, OAAA The QSR category produced a solid 7.3% increase in OOH spend in 2021, and the latest OAAA-Harris Poll research showcases why OOH is an important component of the fast food media mix. McDonald’s is the classic OOH case study, having earned the […]
