by Dan Levi, CMO of Clear Channel Outdoor If you’re like me, the holidays are a time to reflect on the year that was and consider what you might do to make the new year just a bit better, whether it’s for your loved ones, your friends or […]
Tag: oaaa
OAAA 2023 Industry Awards
Nominate your peers across 4 awards Time is running out to submit your nominations for OAAA’s Industry Awards, which close Monday, January 16. These prestigious awards shine a light on individuals who’ve substantially contributed to OOH’s legacy across different categories, including: Award of Excellence recognizes an individual who has made […]
Anna Bager’s Out of Home Issues to Watch in 2023
On today’s podcast OAAA President and CEO Anna Bager talks about the top stories of 2022, issues to watch in 2023 and new initiatives for independent out of home companies. What are some out of home stories to watch in 2023? Keeping an eye on the economy…I have a […]
OOH Advertising Has Highest Levels of Consumer Recall Versus Other Media Channels
OOH Ad Recall Tops Live/Streaming TV, Podcasts, Radio, Print & Online Executions Jan. 4, 2023 (WASHINGTON & NEW YORK) – The Out of Home Advertising Association of America (OAAA), the national trade association for the entire out of home (OOH) media ecosystem, has partnered with leading financial advisory firm Solomon […]
Obie Awards Deadline Extended to 1/13!
You asked and we heard you! We’re extending the deadline for the 2023 OBIE Awards to January 13, 2023! Don’t miss your chance to have your work be recognized among the OOH elite! Submit your entries by 1/13/2023 by midnight ET. ENTER NOW P.S. Want to know what makes for a […]
Why we’re a member of the OAAA
Billboard Insider owns Circle City Outdoor, a small out of home company with 65 total faces including 1 digital billboard in Minnesota and Indiana. We watch ever penny but include an OAAA membership in our annual budget. Here’s why. OAAA is our insurance policy on regulatory risk. When sign codes […]
The Past, Present, and Future of OOH Measurement
By Julia Cramer, Adomni Content Specialist Synopsis: Let’s dive into the past, present, and future of out-of-home (OOH) measurement. When some think of out-of-home (OOH), it’s hard to picture the one-to-many advertising medium as measurable against specific business objectives. But despite popular belief, the oldest form of advertising has […]
US Billboard Revenues Beyond Covid – Transit and Street Furniture Close the Gap
Billboard revenues are surging, transit and place based revenues are coming back and place based revenues continue to lag versus pre covid. That’s what’s apparent in the third quarter 2022 revenue figures reported yesterday by the OAAA. US billboard revenues grew 7% in the third quarter of 2022 and are […]
Winners of the 2022 Media Plan of the Year Awards
The 2022 Media Plan of the Year Award goes to Rapport for its ‘NBA Postseason Taking it to the Streets’ campaign, which pushed the boundaries of DOOH innovation and multi-team collaboration to bring game updates and real-time commentary into the local communities. The result: across-the-board lift in tune-in intent, consideration, […]
Digital Out of Home Integration into OpenRTB
More progress on establishing real time bidding standards for digital out of home. Implementation of these standards allows out of home to be properly described and traded alongside other digital media channels. See press release below and a recent OAAA blog post on real time bidding. WASHINGTON, D.C. & LONDON […]
