By Stephen Freitas, OAAA Chief Marketing Officer Soon after arriving at OAAA, I had the pleasure of meeting Erwin Ephron. Over the years, I would have the opportunity to speak with him many times, and at every encounter, I learned something new and insightful about media planning. Many people consider […]
OOH Industry Supports The Real Heroes Project Honoring Frontline Medical Workers Some of the most recognizable faces in sports are honoring front-line medical workers in the fight against COVID-19. And they’re doing it in the most visible way possible: plastering the names of emergency-room doctors, obstetricians and EMTs on their […]
By Anna Bager OAAA President & CEO A pandemic was not in your 2020 plan. But the crisis has revealed/highlighted valuable lessons for out of home media about what is essential. Staying in Touch with Customers is Essential Remaining close to customers is always essential, but it is a business […]
Marketing consultant Lee Rafkin joined Anna Bager (CEO of OAAA) and Kym Frank (President of Geopath) to discuss how the Coronavirus crisis is impacting the out of home advertising industry. These are excerpts from their interview. Lee Rafkin: Hi Anna and Kym. This was going to be a big week […]
By Kerry Yoakum, VP of Government Affairs, OAAA. Billboard Insider recently published support for standardization for the sake of advancing digital billboards. Here’s a link to OAAA’s webpage on billboard standards which is available to the public. Aspect ratios The first guideline you will find is a document which provides […]
30th March 2020 The World Out of Home Organization held its inaugural global conference call for national Out of Home associations on March 27. The conference call included reports on the harrowing effect the Covid-19 virus is having on societies across the world and business – plus welcome news of […]
Billboard Insider reported in its March 26th edition on the recent OAAA webinar on the various “Stay at Home” orders issued by several states, counties, and cities, in light of the Covid-19 crisis. The Insider article and OAAA webinar are excellent explanations of the practical challenges and means to navigate […]
A new SBA disaster relief program has been approved by the Senate and House. The program provides $349 billion in funding for SBA disaster loans for small businesses. Here are key terms: The program is open to businesses with fewer than 500 employees, independent contractors and sole proprietors. Loans are […]
Insider received a call from an operator in Washington State wondering if they can be classified as an essential business and be out updating vinyls for customers? Timely call, for lots of reasons, but in particular that the OAAA held a “Stay at Home” webinar this week with a significant […]
From Anna Bager, OAAA President & CEO We’ve Got Your Back Today’s crisis — with restrictions on mobility for the sake of public health that also choke the economy — raises a classic (legit) question about trade associations: “Does somebody have my back?” OAAA has your back. Together, we can face […]
