WASHINGTON, March 10, 2022 /PRNewswire/ — The overwhelming majority of U.S. adults (85%) are expecting to travel this summer, taking even more vacation time than they did in 2021: nearly half (48%) of Americans who plan to vacation this summer will take two weeks or more, up from (41%) last summer. Driving […]
OAAA and OUTFRONT have developed a simple display which you can use to demonstrate your support of Ukraine. You can access the United We Stand with Ukraine creative here. [wpforms id=”9787″] Paid Advertisement
WASHINGTON D.C. & NEW YORK, N.Y. (February 25, 2022) – The Out of Home Advertising Association of America (OAAA), the national trade association for the entire OOH and digital OOH media ecosystem, has partnered with Solomon Partners, a leading financial advisory firm, to release findings from the Solomon Partners’ 2022 […]
By: Julia Cramer, Adomni Content Specialist Synopsis: DOOH shows no signs of slowing down, with media owners and buyers excited for the future of programmatic! As we begin to wrap up Q1 2022, it appears out-of-home (OOH) advertising is surpassing experts’ predictions! According to the Standard Media Index, OOH ad […]
Don William Davidson died on February 8, 2022. Here’s Davidson’s obituary. He was 84 years old. Davidson had several jobs in the out of home business including a stint as CEO of Gannett Outdoor, the largest out of home company in the world at that time. He also worked at […]
In December 2021 Laura Colona was hired at the EVP/Commercial Marketing Officer of the OAAA. Colona is based in New York City. She heads up the OAAA’s marketing and presides over the OAAA CMO Council, CRO Council, Creative Council and Innovations committee. Billboard Insider interviewed her earlier this week. What’s […]
Two years ago, Insider published a piece on the importance of involving young people in the billboard industry. In honor of the 2022 Super Bowl and Bengals quarterback, Joe Burrow, I wanted to provide an update on this topic. Who designed the Joe Burrow billboard? The billboard was designed by […]
By: Rick Robinson, OAAA Chief Creative Officer in Residence Reflecting the dramatic rise in OOH Media investment, entries for the 80th annual OBIE Awards increased 40% over 2021 and have surpassed pre-pandemic years. This further demonstrates the power of OOH as a brand catalyst for creativity in the public space […]
From Adkom on LinkedIn Out-of-home advertising is back stronger than ever, thanks in part to the pandemic. COVID-19 has accelerated several trends that have been building up for years, bringing them into the mainstream, and in the process has created the perfect environment to leverage OOH for improved results. The […]
OAAA members are always looking for ways to showcase the value of OOH with clients. If you have campaigns that generated quantifiable proof of the value OOH made in local ad communities, we want to hear from you. In addition to industry recognition, our grand prize winner will receive $500, […]
