A November 2021 New York Times headline says it all: The Bond Market Says Inflation Will Last. You Should Be Listening. The article appeared shortly after the bond market’s 5 year inflation expectation rose to 3%. The consumer price index (“CPI”) rose to a 30 year high in October 2021. […]
After Taking a Pandemic Hit, Billboard Ad Companies See Signs of Hope. When it comes to out of home the New York Times is accurate, informed and up to date. Things have been bad but they are getting better. Urban and transit systems still have a ways to go. Much […]
Marquee publishers The Wall Street Journal (WSJ) and The New York Times (NYT) are using OOH and other media to boost subscriptions. These sophisticated campaigns showcase key points about the changing media marketplace: Ad revenue for top newspaper brands like WSJ and NYT is softening while subscription revenue is up Mainline traditional media […]
3M is recalling some fall protection products: Twin-Leg Nano-Lok edge and Twin-Leg Nano-Lok Wrap Back Self-Retracting Lifelines. This is a proactive recall. There have been no actual safety incidents or injuries. Here’s the press release. The Advocate reports that Lamar has been funding a five year internship program for Lousiana […]
With permission from OAAA. A single billboard with a birthday wish for dad proves — once again — the power of out of home media to ignite global fame. Brothers Michael and Christopher Ferry put up a billboard in New Jersey, asking people to “WISH MY DAD HAPPY BIRTHDAY.” Their dad Chris Ferry got […]
Next time someone tells you that out of home doesn’t work, send them this New York Times article. Two sons rented an Interstate Outdoor billboard on the Black Horse Pike highway in New Jersey for $2,000 for one month encouraging people to call their father to wish him happy birthday. […]
Courtesy of OAAA Last month AdWeek released its anticipated Top Best Ads of 2017, focusing on creativity and effectiveness. Five out of the 10 included large OOH components. 10) Halo Top “Eat the Ice Cream” Cinema Halo Top, the ice cream produced this grimly amusing, Kubrick-esque robot apocalypse spot, directed by YouTuber Mike Diva. The […]
