Tag: New York City

JC Decaux Helps Cafes Joyeux

  A feel good story for Monday.  Yesterday Billboard Insider read that Cafes Joyeux, a  French cafe chain which hires people with mental disabilities and autism, is opening a branch in New York City in 2023.  The chain was started by a couple of entrepreneurs who were approached one day […]

Uber Takes NYC’s Largest Rooftop Sign

Uber has finally unveiled its latest brand activation and long-term takeover atop the historic Bruckner building and against the coveted NYC skyline. Uber’s new five-year takeover of this sign, operated and designed by Clear Channel Outdoor, marks only the 7th brand to adorn this historic landmark in the sign’s nearly […]

Esther Raphael on revenge spending and why it matters for Out of Home.

This week, Intersection CMO Esther Raphael talked with Billboard Insider about post-Covid trends impacting out-of-home. What is revenge spending and how does it influence out-of-home? When we think about all of the moments that we lost, there are so many experiences and things – you want to live them again […]

Adkom Runs NYC Campaign For JOKR

                          JOKR is changing the way New Yorkers are getting their groceries. Its mission is to change retail by delivering a smarter, faster, and more enjoyable shopping experience to the urban neighborhoods they service. JOKR’s app offers an […]

OUTFRONT Welcomes Transit Riders Back

NEW YORK, NY – June 24, 2021 – OUTFRONT Media Inc. (NYSE:OUT) reveals new campaign titled ‘Live, Play, Eat, See NYC’ to excite and welcome back locals, commuters, tourists, and more as subway ridership increases to over 2.4 million trips per average weekday. With warmer weather, restrictions easing, decreases in […]

UBER and Adomni Extend Taxi Top Network to New York City

LAS VEGAS – Uber OOH powered by Adomni*, Uber’s digital out-of-home cartop advertising network, is extending the markets it serves to include New York City. Recently, Uber signed an exclusive multi-year partnership deal with the Metropolitan Taxicab Board of Trade (MTBOT) and Creative Mobile Media (CMM), a division of Creative […]

Patrick Kilduff on New York City Sign Regulations

Patrick Kilduff, Partner and Chair of the Outdoor Advertising Practice at Tarter Krinsky and Drogin talked about New York City Out of Home Law on a December 2020 Law Brief Podcast.   Insider notes that Kilduff’s comments should not be taken as legal advice.  For that you should consult your own […]

Clear Channel and NYCNext Run Billboards to Promote NYC

New York, NY (October 19, 2020) – New non-profit, NYCNext isn’t the first to denounce false narratives speculating that New York would not survive the pandemic, but it might be the loudest. Their inaugural campaign, created by Dumbo-based creative agency Our Man In Havana, sets out to remind New Yorkers […]

Lyft Grants Adkom Exclusive Rights to Sell NYC Car-top Ad Screen Inventory

Earlier this month Lyft made Adkom the single source for agencies to buy its New York City car-top digital ad screen inventory, which represents the majority of NYC’s live digital taxi-top inventory.  Here’s a 24-second video launch video: Insider talked with Adkom VP of marketing Daniel Fleischer about the deal. What’s important about the Lyft deal? […]

An On the Ground View of NYC’s Re-Emerging Market

By Miriam Buireu Parra, Business Director, Evolve OOH With September now upon us, New Yorkers are preparing for the city’s final phase of reopening following one of the most severe and well-respected lockdowns anywhere in the United States. Signs of life and normality have been re-emerging in New York for […]