LA times published an article on Netflix and billboards. The takeaway: Sunset Strip billboard rents are up 20-35% since Netflix’s purchase. It’s supply and demand. The supply or billboards on the strip has shrunk since Netflix bought 18 boards from Regency. Demand is as high as ever. Seeking Alpha’s […]
We wrote last week about Regency’s $150 million purchase of 32 billboards from Regency. Here’s what people are saying about the transaction. Nancy Fletcher says that Netflix has great creative and will use the billboards to sustain the Netflix brand. Reuters correspondent Lisa Ritchwine says “The billboards on the Sunset […]
Reuters reports that Netflix is paying $150 million for 35 Regency billboards along the sunset strip in Los Angeles. The transaction is expected to close later this month. PJ Solomon is advising Netflix and Moelis is advising Regency. The deal has been percolating since April when Netflix bid $300 million […]
About a month ago the NPR ran a story titled On LA’s Sunset Strip, A Golden Age of Billboards. As if to underscore the story, Netflix and Ace Outdoor Advertising have teamed up for a one-of-a-kind billboard installation on the Sunset Strip. Billboards on either side of Sunset Boulevard with […]
Insider agrees with Forbes Contributor Gene Ely in Here’s How to Turn iHeart Media Around : “Do radio, just radio, and do it right. Done right, radio alone can be very profitable. Sell off the other businesses that don’t directly support radio, such as Clear Channel Outdoor. Those businesses were acquired, and […]
“Synergy” will be cited as a rationale for Netflix’s bid for Regency Outdoor. Synergy is a buzzword executives use when they’re not sure how 1 plus 1 makes 3. Synergy is overrated when it involves combining an OOH company a dissimilar business. Remember the “sight and sound” synergy which justified the CBS […]
Lots of buzz about last friday’s announcement that Netflix bid $300 million for Regency Outdoor. Here’s a sampling: Observer: Billboards may seem pretty quaint in the age of social media, but Netflix has already shown it knows how to use them for maximum effect. Last year, plain white billboards featuring black […]
Insider is sure many of you have seen this billboard in the news recently as it created quite a buzz about who was behind it and what it was for. We thought we would end this week with the following clip that wraps up what turned out to be […]
Each year, Mary Meeker, partner at Kleiner Perkins Caufield & Byers, presents at the Code Conference an annual internet trends report that many consider “the most anticipated slide deck of the year.” This year’s report contains 355 slides, but in the interest of time and efficiency, here are the top trends […]
