Netflix is promoting their new series Man vs Bee with a creative Outdoor activation in Manchester England. The out-of-home campaign features the series star, Rowan Atkinson, in the center of a roundabout with poles around it which house giant bees on top. A moving picture is worth a thousand words, […]
Unique pole display, frameless appearance bring light to advertising BROOKINGS, S.D. – March 22, 2022 – As part of a digital project with Netflix, Daktronics (NASDAQ-DAKT) of Brookings, South Dakota, in conjunction with Consumer Experience Group (CEG), designed, manufactured and installed a new LED billboard in West Hollywood, California. The advertising medium was completed […]
Netflix is making a splash in Times Square for its Outer Banks Season 2 premier. Today Netflix will stun visitors as the first advertiser in Times Square to employ anamorphic illusion technology in a digital out-of-home (OOH) campaign. As advertisers seek new ways to breakthrough and connect with consumers, […]
This month Daily Billboard Blog’s 3 of a Kind feature showcases three examples that give new meaning to the term – hanging around on street corners. This trio of billboard installations use dangling embellishments to help these movies and TV shows stand out even more around the skies of La […]
Disney+’s massive launch campaign includes OOH across the country. Prior to the streaming services premiere date, November 12, OOH ads on multiple static and digital formats promoted original content only to be found on Disney+. Ads for the new live action Lady and The Tramp, Star Wars the Mandolorian, and others […]
PJ Solomon investment banker Mark Boidman made the case for out of home while appearing on Bloomberg Daybreak last week. Here’s the interview: “Disney banned Netflix from advertising on their properties…the opportunity is to continue to diversify into other out of home media channels, and out of home media is […]
By Nicole Randall OAAA Communications Senior Director Netflix hit series Stranger Things returns for its third season July 4, promising fans “one summer can change everything.” To promote the new season, the series has partnered with major brands to provoke a sense of 1980s nostalgia, a throwback to the decade in which […]
RocketVII Interactive announced the sale of its out of home assets in Ohio this week. Kalil and Co was the broker. Rockett VII’s owner also owned a a movie theater in Gallipolis, Ohio. The transaction caught Insider’s eye because Rocket’s owner had investments in a non-out-of-home company. This is more common than […]
Some readers disagreed with Insider’s skeptical post Monday about the Netflix Regency billboard purchase: Billboard valuation expert Paul Wright is bullish: We looked at OOH rates on Sunset last year and you’d be surprised by what we found. Wallscape rates ranged between $110,000 and $220,000 per four week period. Regency’s Vinyl […]
Netflix is a b-to-c company growing 35%/year in an unregulated industry where success is dependent on (1) developing great entertainment content and (2) maintaining a great consumer interface. Why would Netflix want to spend $150 million and dilute management focus by entering a regulated b-to-b industry which is growing 3%/year? […]
