February 4, 2019 (Washington, DC) – The Out of Home Advertising Association of America (OAAA) announced today that Nancy Fletcher, one of the longest-serving leaders of a national trade association, will step down as president and CEO at the end of 2019, after leading the association for nearly three decades. […]
Start-Up OOH Media Company Creates Immersive Experiences January 30, 2019 (Washington, DC) – BOLDSITE Media, a destination OOH media company, has joined the Out of Home Advertising Association of America (OAAA). BOLDSITE is an OOH advertising company that partners with real estate developers, advertising agencies, and brands to create immersive […]
By Nancy Fletcher, President and CEO, OAAA 1. Advertisers will get out of home in unprecedented numbers. This year’s prescient slogan reminded the marketplace about the strengths of our medium, especially to complement digital marketing. OOH is hot and stays hot with steady PR buzz about the industry’s resurgent popularity, […]
Billboard pioneer Joe Zukin, the founding patriarch of Meadow Outdoor Advertising, died December 4 in California. He was 92. “Dad was a gracious man,” said son Chris Zukin. “He loved his family. He loved the outdoor advertising family as well.” “He was truly a great role model for his children, […]
By Nancy Fletcher, President and CEO, OAAA Forty years ago, Bob Naegele Jr. gave me my first job in out of home advertising, at age 23. I didn’t know much then, but I learned a great deal from this exceptional and decent man, who passed away November 7. I share […]
By Steve Richards (president/partner, Mile High Outdoor & Pacific Outdoor) Nancy Fletcher of OAAA spoke to leadership of our affiliated companies (Mile High Outdoor, Pacific Outdoor Advertising, and American Outdoor Advertising today in Phoenix (November 5, 2018). She spoke about the future of independent billboard operators, offering encouragement and recommendations […]
OAAA President and CEO Nancy Fletcher gave an outstanding speech titled An Overview of OOH and Technology at last week’s IBOUSA conference. Her speech is a must read for anyone interested in out of home and tech and what the OAAA is doing to help OOH transition to the future. […]
August 21, 2018 (Washington, DC) – Out of home (OOH) advertising revenue rose 4.7 percent in the second quarter of 2018 compared to the previous year, accounting for $2.49 billion, based on figures released by the Outdoor Advertising Association of America (OAAA). Year-to-date 2018 the OOH industry is up 3.6 […]
On July 25, OAAA hosted a webinar for non-members, explaining how the trade association boosts sales and protects assets. Insider is posting a three-part series based on this webinar. In Part One, posted August 1, Myron Laible explained OAAA problem solving. In Part Two, Ken Klein describes the advance of […]
By Nancy Fletcher OAAA President and CEO Civic engagement is an industry tradition. For some, that means serving in public office. As an election approaches, this article spotlights a few of those officeholders. There are many others; please send along information about colleagues in public office (nfletcher@oaaa.org). For years Daniel was […]
