Tag: Nancy Fletcher

Billboard Insider Podcast Episodes

Here is a list of the Billboard Insider Podcast episodes.  You can listen to each episode by clicking on the links below or by using apple podcasts, android, google podcasts, stitcher, tunein or spotify. Episode 5 – Geopath’s Kym Frank discusses mistakes which other media channels have made, Geopath’s measurements […]

New Research Puts OOH Media Under a Microscope

My Turn: By Nancy Fletcher OAAA President and CEO Someone asked me what I’m looking forward to at the OOH Media Conference + Expo in Las Vegas next month. Plenty, because the agenda is a stacked deck. An ace in that deck is new national advertiser research that tells us: What our […]

Nancy Fletcher on Why You Should Attend the OOH Conference 2019

OAAA President and CEO Nancy Fletcher was a guest on last week’s Billboard Insider podcast.  Nancy talked about the upcoming OOH Conference. Why Should Someone Plan to attend the May 20-22 OOH Conference? It’s going to be amazing.  It’s at the Aria Resort in Las Vegas.  It’s equal parts celebration, […]

Nancy Fletcher on the Thomas Case, Women in OOH and Mentors

This week’s podcast guest is Nancy Fletcher who retires at the end of this year after a 40-year out of home advertising career, which includes nearly 30 years as President and CEO of OAAA.  Here are highlights of our interview. What have been the industry’s biggest accomplishments over your tenure? […]

Integrity First: Remembering OOH Legend Karl Eller

By Nancy Fletcher, President and CEO, OAAA As media, sports, and academia honor the memory of the legendary Karl Eller (1928-2019), his many admirers recall the traits that guided him and inspired others. I knew Karl 40 years. He was positive, even when times were tough. He was resilient, standing […]

Feedback on Refusing Strip Club and Massage Parlor Ads

Last Friday Insider published a post recommending that out of home companies refuse strip club and massage parlor ads. Lots of support from readers.  Here’s a selection. Chris Zukin, Meadow Outdoor: We at Meadow Outdoor agree with Nancy Fletcher and David Krupp. We do not, and never have, accepted or […]

Refusing Strip Club and Massage Parlor Ads

Billups President David Krupp has a post on Media Post Agency Daily called Sex Sells, But OOH shouldn’t help. He ends the column with a call for the out of home industry to take down strip club and massage parlor ads.   Insider sides with Krupp and Nancy Fletcher on this […]

#OOH2019: Celebration, Inspiration + Transformation

My Turn  From Nancy Fletcher, OAAA President and CEO The OOH industry’s national conference in May is equal parts celebration, inspiration, and transformation. It’s tough to pick a favorite. With relentless change — in media, in the marketplace, and technology — transformation may be first among equals. Transformation What’s next […]

“I have seen the enemy and he is us.”

By Patrick O’Donnell, President, Yesco “I have seen the enemy and he is us.” This week – from Boise — I’ve been reminded why our industry can earn a poor image in the eyes of communities, regulators, and yes, even advertisers. Just because you can do something doesn’t mean you […]

Nancy Fletcher Q & A

OAAA announced on February 4 that President and CEO Nancy Fletcher plans to step down at the end of 2019 after nearly three decades at the helm.  Insider asked Nancy to share her insights about lessons learned and what’s next. Nancy, with 28+ years at OAAA, what’s your top take […]