Tag: Mobile

Geopath Market Spotlight: Mobile-Pensacola

Did you know: Mobile rings in the New Year by dropping a giant Moon Pie instead of a ball. Mobile is much older than the state which it’s a part of.  It was first settled in 1702, 117 years before Alabama became a state. This week’s Geopath Market Spotlight focuses […]

Tech Talks: Why Does Mobile Complement OOH?

By Stephen Freitas, OAAA Chief Marketing Officer OAAA regularly features Thought Leadership Q&A from its committee members. This month, OAAA spotlights the Innovations Committee, asking members: “What do you think makes mobile advertising an ideal complement to OOH advertising, and why should OOH media owners be thinking about mobile?”   […]