Today’s podcast guest Auz Khan, CEO of Adwatch Media gives tips on how to use your website to generate more sales leads and what to put on an available billboard. Here are the highlights. What is Adwatch Media and how can it help out of home companies. Adwatch Media is […]
By Andrea Henley. I listed below the basic sales fundamentals, that I have gathered throughout my career in sales that proved to be successful and ironically, are also found in the famous Children’s Book, “ Green Eggs and Ham. By American Author, Dr. Seuss. Enjoy! Know your company & believe in your products […]
By Melaina Merritt, Marketing & Research Manager, Reagan Outdoor “There is no question that, when Sales and Marketing work well together, companies see substantial improvement on important performance metrics: Sales cycles are shorter, market-entry costs go down, and the cost of sales is lower.” – Harvard Business Review The pandemic […]
By Andrea Henley, Out of Home Media Veteran In my 20 plus years in OOH, I have never experienced anything like the COVID-19 Pandemic and neither has anyone else. Not the operators. Not the agencies, brands or businesses. Neither has the public. We are about to step into an […]
Blue Sky Digital Printing has always been proactive about regularly changing out their ad copy on Billboard Insider. We decided to talk with Sarah Davis, Blue Sky’s Sales Manager, about how they approach their marketing. How important is a consistent marketing strategy to Blue Sky Digital Printing Printing? Being consistent […]
Insider has a well-worn copy of Theodore Levitt’s The Marketing Imagination. Levitt contrasts selling with marketing: Selling Marketing Focus on Seller Focus on buyer. Wants to turn a product into cash Wants to satisfy the needs of the customer. One product Product clusters The best companies create and keep customers […]
Insider saw this article on the ABA Marketing Site and wanted to pass along to provide some perspective on how the financial industry views OOH. Thanks to Kevin Tynan for his permission to reprint the article. Kevin can be reached at ktynan@libertybank.com By Kevin Tynan, Sr VP Marketing at […]
Candice Simmons at Brooklyn Outdoor has a great marketing read at Modern Restaurant Management on the food and beverage industry. Outdoor advertising is prime real estate for creative and often groundbreaking displays, special events, promotions, and is the only media format that has continued to move forward and grow year […]
What happens when you take two of the top ten advertiser’s in the U.S. and merge them together? According to the Wall Street Journal, it will mean less money spent on advertising for a combined entity. Last year AT&T, at $1.84 billion, ranked second in U.S. paid media. Time […]
Media Village has a post by Dan Levi, Executive Vice President and Chief Marketing Officer of Clear Channel Outdoor Americas on converting undecided holiday shoppers. Here are some key ideas from his article. Reach Consumers as They’re Making Their Shopping Decisions – Consumers spend 70 percent of their waking hours […]
