OAAA President and CEO Anna Bager interviewed Mark Tutssel (former executive Chairman – Leo Burnett Worldwide) last friday as part of the OAAA’s lunch break series. Some of the highlights. What is the real value of out of home? When I first got into advertising I worked at Saatchi and […]
“A study by Zenith Optimedia found that people are exposed to OOH for 107.2 minutes each day. meanwhile a Microsoft Corp. study found that a goldfish has an attention span of nine seconds while a human’s is only eight! What does this mean for communicators? To deliver a message effectively, […]
