Three out of home executives share career lessons in In Their Words – Out of Home Executives Talk About Out of Home. Larry Roberts, Boardworks: Location (as the saying goes) and viewability are probably the most important metrics in determining the value of a sign. Some signs sell themselves, but […]
Insider talks with lots of out of home company founders. Here’s some of the best specific advice he’s heard on how to run an out of home company. John Arnold, Arnold Outdoor: Never build a double stack with a face taller than 8 feet. It means you only need 1 […]
Insider has been running a tombstone for the Boardworks purchase of a 2 static billboard faces from Incorvaia this week. Kalil and Co. brokered the transaction. We talked with Boardworks Larry Roberts and Kalil’s Max Drachman about the deal. Larry tell us about the transaction. We purchased one sign (2 […]
Company: Boardworks Markets: Georgia Headquarters: 2451 Cumberland Parkway SE, Suite 3839, Atlanta, GA 30339 Phone: 404-223-1161 Email: sales@boardworks.com Boardworks operates an outdoor advertising plant in Atlanta. The company was started in June 1989 by Larry Roberts. The company has 10 remaining billboards in the Atlanta area after selling a group of premier Atlanta billboards […]
Company: Boardworks Markets: Georgia Headquarters: 2451 Cumberland Parkway SE, Suite 3839, Atlanta, GA 30339 Phone: 404-223-1161 Email: sales@boardworks.com Boardworks operates an outdoor advertising plant in Atlanta. The company was started in June 1989 by Larry Roberts. The company has 10 remaining billboards in the Atlanta area after selling a group of premier Atlanta billboards […]
Insider has long wondered how to forecast maintenance capexp for a billboard company. Maintenance capexp averages 2.1% of revenue at Lamar and Outfront as you can see from the following chart. Clear Channel Outdoor Americas didn’t break out maintenance capexp. $$$ in Millions Insider asked two of the smartest minds […]
Company: Boardworks Markets: Georgia Headquarters: 3500 Lenox Road, Suite 500, Atlanta, GA 30326 Phone: 404-223-1161 Email: sales@boardworks.com Boardworks operates an outdoor advertising plant in Atlanta. The company was started in June 1989 by Larry Roberts. The company has an outstanding website which placed first in the Billboard Insider 2015 website […]
