London, UK: Landsec, owner of the Piccadilly Lights, and Ocean Outdoor are testing advanced augmented reality (AR) technology which can connect the iconic screen to audiences and trigger spectacular interactive 3D experiences. Developed in association with Darabase and delivered via their platform, the technology uses a range of techniques including […]
Tag: Landsec
Piccadilly Lights Spotlights Hero Tom Moore
London, UK: The heroic achievements of 99-year-old war veteran Captain Tom Moore who has raised more than £21 million for NHS charities by walking 100 laps of his garden are being celebrated by the world famous Piccadilly Lights in London. From 10am today (Saturday, April 18), an hourly salute to […]
London’s Iconic Piccadilly Lights Are Switched Back On
The world-famous Piccadilly Lights were switched back on this week (October 26) after a nine month period of renovation. A spectacular display of colors, which were sponsored by members of the public as part of a fundraising campaign for Barnardo’s, was the first image to appear on the new screen. […]