What’s a reasonable figure for revenue per employee or revenue per sales rep at your out of home company? Looks like the three US public companies average $560,000 in annual revenue per employee and $1.8 million in revenue per sales rep. Billboard Insider is surprised that OUTFRONT’s revenue per sales […]
SignValue has prepared infographics summarizing the performance of Lamar, OUTFRONT and Clear Channel Outdoor during the fourth quarter of 2021. [wpforms id=”9787″] Paid Advertisement
Lamar Advertising, one of the largest out-of-home advertising companies in the world, has joined the World Out of Home Organization (WOO). Founded in 1902, Lamar today operates more than 352,000 billboard, transit, airport and interstate logo displays in the United States and Canada, including the largest network of large-format digital […]
Baton Rouge, LA – February 11, 2022 – Lamar Advertising Company (Nasdaq: LAMR), one of the largest outdoor advertising companies in the world, today announced that the company is supporting the ‘Love on Every Billboard’ campaign by donating space on digital billboards across the U.S. During Valentine’s Day weekend, Lamar […]
Last week Billboard Insider posted US billboard market share figures. Here are market share figures for the entire US out of home industry (e.g. billboards, place based, transit/airport, street furniture) based on the first 9 months of 2021. The independent out of home companies account for 38% of the market, […]
Lamar accounted for 28% of US billboard revenues during the first 9 months of 2021, followed by OUTFRONT (20%), Clear Channel Outdoor Americas (17%) and Link Media Outdoor (1% billboard market share). Here’s the surprise. Independents are the biggest single block of US billboard revenues. Independents make up 34% of […]
JCDecaux announced full year 2021 revenues last week. Good and bad. The good: 18.5% revenue growth worldwide. The bad: 4.8% revenue grown in the US. That’s the weakest recovery of any of the public North American out of home companies. The table below shows that JCDecaux North America grew less […]
The Out of Home M&A market is hot. Billboard Insider has compiled a list of fourth quarter 2021 out of home transactions. If we’ve written about it we have provided a link in the Buyer column. This is not a complete list. We appreciate the information provided by the M&A […]
The three public US out of home companies outperformed the stock market during 2021. Clear Channel (up 98%) led the way followed by Lamar Advertising (up 45%) and OUTFRONT (up 37%). The S&P 500 increased 27%. Stock performance of Lamar (green), Clear Channel Outdoor (blue) and OUTFRONT (purple) versus the […]
On today’s podcast billboard valuation expert Paul Wright from SignValue gives his opinion of the big three and says that post pandemic values will be higher than pre-pandemic values. Here are the highlights. On Lamar Advertising Well, Lamar, like the other public companies had a great third quarter compared to […]
