Tag: lamar

Out of Home Maintenance Capexp is Stable

Seeking Alpha has published a report by Brad Thomas titled Who’s Betting on Billboards.  Thomas is a good analyst but he gets this wrong. “…because billboard REITS are essentially in the advertising business, there are erratic capexp requirements” Out of capital spending is not erratic.  It is predictable and can […]

Two Out of Home Stocks Up, One Down in 1Q 2023

Two US out of home stocks were up and one US out of home stock was down in the first quarter of 2023.  Clear Channel Outdoor rose 14% on news of the Switzerland sale.  You’ll notice that Clear Channel Outdoor fluctuated wildly during the 1st quarter.  It has extremely high […]

OAAA & Geopath Announce 2023 OOH Local Case Study Award Winners

Honoring out of home excellence in cities large and small WASHINGTON, D.C. – March 29, 2023 – The Out of Home Advertising Association of America (OAAA) and Geopath announced the winners of the 8th Annual Local Case Study Awards at the 2023 OAAA/Geopath OOH Media Conference in Nashville, TN, this […]

Lamar and Make-A-Wish Enter Year Long Digital Campaign

Baton Rouge, LA – March 7, 2023 – Lamar Advertising, one of the largest outdoor advertising companies in the world, today announced it has selected Make-A-Wish as its In-Kind Partner for 2023. Throughout the upcoming year, Lamar will donate more than a million dollars in Digital Out of Home media […]

Hoya Capital on the US Out of Home Business

Hoya Capital published a decent out of home review titled Billboard Reits: We’re Paying Attention (Lamar Vs Outfront).  Forward a copy to your banker.  The article explains how out of home works and summarizes industry strengths (e.g. regulatory barriers to entry, digital billboard upside, attractive CPM versus other media, low […]

Lamar and Colossal Paint Brooklyn Mural for Black History Month

Baton Rouge, LA – February 8, 2023 – In celebration of Black History Month, Lamar Advertising, a leader in outdoor advertising, and Lamar’s Colossal Media division have teamed up with Black Artists + Designers Guild (BADG) to create a hand-painted mural on a wallscape in Brooklyn that will celebrate the […]

Who’s Worth What in Out of Home

This slide from the recent Solomon Partners Media and Entertainment Summit Presentation caught Billboard Insider’s eye.  It shows that public out of home companies are trading at a 9-14 times current cashflow (2022 EBIDTA).   Billboard Insider’s take: Lamar has the highest valuation multiple because it has the longest weighted […]

Rate this Board by Wes Frick

Rate This Ad allows a billboard designer to rate a random billboard ad using the following scale: 1 (not good), 2 (below average), 3 (average), 4 (very good), 5 (great). Then the designer talks about what they may have done differently for outdoor advertising. This week’s rating is provided by […]

The Time a Bank Almost Put Lamar Out of Business

By Ken Altena, Partner, Billboard Loans, LLC. Did you know that in 1977 a bank almost put Lamar Advertising out of business?  Here’s Keven Reilly Sr. quoted in Signs of Opportunity: How Lamar Advertising grew into the biggest billboard business in America. In the spring of 1977…I received an emergency […]

Lamar and OUTFRONT Up and Clear Channel Outdoor Down in 4Q 2022

Lamar and OUTFRONT outperformed the market during the fourth quarter of 2022 while Clear Channel Outdoor lagged.  Lamar was up 14%, OUTFRONT was up 10%, the S&P 500 was up 7% and Clear Channel Outdoor declined 23%.  Delays in the sale of Clear Channel Europe and concerns about how a […]