Tag: lamar

Coronavirus Messaging

This LinkedIn post by Lamar Little Rock Sales Manager Sam Cooper caught Insider’s eye.  How are you changing your sales emphasis based on coronavirus?  Are you advising clients on how they should change their digital messaging? Daktronics is providing free digital billboard PSA content to LED sign owners to help […]

Sean Reilly on taking share from TV and adding more digital billboards

Lamar CEO Sean Reilly was entertaining as ever at Wednesday’s Morgan Stanley Tech, Media and Telecom Conference. Some of the highlights. On taking share from local TV and radio I think it’s the next shoe to drop.  I’ve seen it in what has happened to print…Our fastest growing and largest […]

The Top 20 US Bulletin/Poster Companies Ranked by Faces

Insider has compiled a list of the top 20 US out of home companies ranked by bulletin and poster faces.  Three caveats: (1) We left indoor, place-based,  transit and airports off the list.  That’s for a future post.   (2) A face is a face is a face (no premium for […]

How Lamar Expects to Grow

On last week’s conference call, Lamar CEO Sean Reilly projected 3.5-4.0% revenue growth during 2020.  It’s illuminating to see where he thinks Lamar’s growth comes from.  Here’s the detail. Reilly expects organic sales to grow by $52 million or 3%.  This is slightly in excess of the US inflation rate […]

Lamar Revenues Up 8% in 4Q 2020

Lamar announced 4th quarter and full year earnings yesterday.  Here are the highlights from the earnings release and conference call. CEO Sean Reilly recapped the year:” 2019 was a solid year for Lamar as we successfully integrated the Fairway, Ashby Street and Mid-America acquisitions, adding nine new markets across the […]

Pioneer Outdoor Acquires Watkins Assets

SPRINGFIELD, MO – Pioneer Outdoor has acquired several billboard assets from Watkins Outdoor Advertising. The deal consists of 7 Daktronics digital faces and one static billboard face, all located in Springfield MO. Pioneer Outdoor continues to grow their digital presence, having already been the largest digital billboard provider in Springfield, […]

Lamar & Outfront: REIT Tax Myths

Insider is always looking for articles that help us to better understand unique aspects of the OOH industry.  Most of us are familiar with a REIT (Real Estate Investment Trusts) since Lamar and Outfront use that structure.  However, understanding REITs and why they make sense for an outdoor company can […]

Steve McNeely: The future has never been brighter.

  Today’s podcast guest Steve McNeely has 30 years experience investing in out of home companies.   Steve talks about his newest out of home investment, what he thinks of the public out of home companies and private equity’s biggest issue with out of home. Last July you assisted Blackbird Media […]

Lamar Completes Refinancing

Baton Rouge, LA – February 6, 2020 – Lamar Advertising Company (“Lamar”) (Nasdaq: LAMR), a leading owner and operator of outdoor advertising and logo sign displays, today announced that it has completed $2.35 billion in refinancing transactions through its wholly owned subsidiary, Lamar Media Corp. (“Lamar Media”), strengthening its balance […]