Tag: lamar

Which OOH Sectors Declined the Most in 2Q 2020

Yesterday Insider reported that US out of home revenues were down by 45% during the second quarter of 2020.  Place based advertising took the biggest hit (-83%) followed by street furniture (down 69%) and transit (down 68%).  Billboards were down 30%. Insider’s take:  Looks to Insider like Lamar and the […]

Lamar Advertising Building New Las Vegas Digital Celebrating City’s Westside

Baton Rouge, LA – August 24, 2020 – Lamar Advertising Company (Nasdaq: LAMR), one of the largest outdoor advertising companies in the world, today announced that, through its ongoing partnership with the City of Las Vegas, it will build a new informational digital advertising sign, or Parquee®, created specifically to […]

Which Public Out of Home Company Has the Highest Insider Ownership?

Correction 7:24 am pacific time: Insider’s initial story underestimated Insider ownership at Lamar by failing to take into account ownership of B shares and ownership by the Reilly Family Limited Trust. We have adjusted the Lamar insider ownership figures upward based on the Lamar 2019 definitive proxy statement.   Clear Channel […]

Who Cut What During the Second Quarter of 2020

How has COVID impacted the spending of the US public out of home companies?  Here’s Insider’s analysis. Expenses Down 26% Now is not a good time to ask for a raise.  The big three cut their expenses by a total of $284 million or 26% during the the second quarter […]

Lamar revenue down 22% in second quarter 2020

Lamar revenues declined 22% during the second quarter 2020.  Revenues have improved but the company projects revenues will be down 13-14% for the full year 2020.  Here are the results from Lamar’s 2Q 2020 earnings release. Revenues declined 22% to $347 during the second quarter of 2020.  CEO Sean Reilly […]

Lamar Declines Billboard Ads in Spokane

The Spokesman Review reports that Lamar has removed controversial anti mask billboards in Spokane paid for by the John Birch society.   “The community was not super happy with that message.  We try to stay away from anything that is far too offensive to the public,” says Lamar Spokane VP and […]

PJ Solomon bullish on out of home

PJ Solomon issued its 2020 advertising trends reports yesterday.  Here’s a page from the report summarizing 2020 forecasts for out of home.  Industry revenues will be down 15-20% in 2020.  OUTFRONT and Clear Channel Outdoor will be hit harder than Lamar because they have more concentration in international, urban, transit […]

Reader Comments on Black Lives Matter Billboard Coming Down

Some reader comments on Lamar’s decision to run Black Lives Matter copy on a billboard whose landowner was flying a confederate sign. An out of home exec says Lamar was right to run the ad. I agree with Lamar running the ad. I do believe that we are supposed to […]

Telling Your Story

Lamar just released  eight videos which tell the company’s story to investors, potential employees and clients.  Here’s a sample. Insider’s take:  Kudos to Lamar’s internal marketing crew and to Max Zoghbi at Loupe Theory for production.  Telling your story is easy in a world of smartphones and youtube.  Does your […]

Black Lives Matter Billboard Goes Up Next to Confederate Flag

Billboards aren’t a critical forum for public speech?  Think again.  Some community groups put up  Black Lives Matter copy on a Lamar billboard outside a North Carolina business which is flying the confederate flag. Insider’s take:  Another example of how billboards are speech.  They allow different voices in the community […]