Tag: lamar

SignValue’s 2021 Out of Home Forecast with Paul Wright and Carson Frost

Today’s podcast guests are Paul Wright and Carson Frost from SignValue, the out of home appraiser and broker. Some highlights from the conversation. Are we seeing 8-14 times cashflow trading multiples in this recession? Yea.  Those multiples have held fairly constant…We’re talking about stabilized cashflows, not current cashflows. Five Trends […]

Independents Account for 29% of US Bulletin/Poster Market

Readers expressed skepticism about this slide in an OUTFRONT investor presentation showing independent out of home companies accounted for 34% of 2019 US Out of Home revenues.  The OUTFRONT slide cited OAAA revenue estimates.  Insider reviewed the numbers with the OAAA.  The OAAA’s revenue figures include not just roadside bulletins […]

Who Has What Market Share in the US?

Did you know that independent out of home companies have the largest share of the US out of home market.   Look at this slide from OUTFRONT Media’s December 2020 Investor Presentation.  Independent operators make up 34% of 2019 US out of home revenues followed by Lamar (23%), OUTFRONT (21%), Clear […]

Lamar Donates Billboards to Promote Cyclists Memorial Fund

LAS VEGAS (Dec. 18, 2020) – The Las Vegas Cyclist Memorial (LVCM), established to support the families of five Las Vegas cyclists killed in a tragic accident on Thursday, Dec. 10, announces Lamar Advertising has donated 68 digital billboards, including billboards at Allegiant Stadium. The billboards, located throughout the valley, […]

Lamar Sues City When “Welcome Signs” Skip Zoning Process

Lamar is suing a township in Pennsylvania that allowed another sign company (PTM Signs) to build “welcome signs.” Actually, Lamar claims, these signs are billboards that circumvented the zoning process (Lamar et al v. Township of Robinson). “PTM Signs were approved by the Robinson Board of Commissioners under the guise […]

Regulatory Roundup, December 15, 2020

 Bench Billboard, a company which sells sign space on benches, lost a suit challenging Colerain, Ohio’s sign code which prohibits signs in the public right of way.    Here are links to the court decision and Rocky Mountain Sign Law’s analysis. Richard Rothfelder discussed outdoor advertising on episode 58 of the […]

What People Say About DOOH Standardization

Six leading digital out of home technology platforms are standardizing the way that ad inventory is named and defined.  See related post today. Here’s what people tell Billboard Insider about the initiative: Anna Bager, President and CEO,  OAAA Standardizing the way DOOH inventory is termed and categorized is a significant […]

Clear Channel Outdoor’s $32 Million in Expense Cuts

Clear Channel Executives have been making much of the company’s initiative to cut $32 million in permanent expenses.  This equates to 1-2% of Clear Channel’s total expense and 5-6% of Clear Channel Outdoor’s SG&A expense.  The cuts come on top of $100 million in temporary cost savings during the second […]

Will the Supreme Court take up Austin’s sign code appeal?

Lots of speculation as to whether the US Supreme Court will take up an appeals court decision that the city of Austin’s ban on off-premise digital billboards violates the First Amendment.  The case is Reagan and Lamar versus City of Austin.   Austin has approved a legal services agreement with a […]

Lamar to Pay $0.50 per Share 4Q Dividend

Lamar announced its December 2020 dividend at $0.50 per share.  This equates to a dividend yield of  2.5% on Lamar’s current share price of $80. Lamar paid a $1 per share dividend prior to covid which equated to a 4-5% yield.  The company cut the dividend from $1.00 prior to […]