Next Wednesday July 22 Geopath and OAAA are holding a must attend event for independent out of home operators. It’s free to any billboard operator. A great way to spend a couple hours heading into the weekend. Geopath/OAAA Virtual Independent Operators Seminar Join OAAA and Geopath for a Virtual Independent […]
Join OAAA and Geopath for a Virtual Independent Operators Seminar on Wednesday, July 22 from 2 – 4 PM eastern. Hear from industry experts as they discuss topics important for running a successful OOH company in today’s turbulent media business. The seminar will feature several short but content rich sessions […]
In the immediate post-Covid-19 world, travel & tourism is gone. People are moving about in smaller areas, trips are shorter. Local residents, businesses, and neighborhoods will drive the advertising recovery, and the OOH industry itself. Please join us for a lively discussion moderated by Geopath’s Kym Frank,with panelists representing […]
Marketing consultant Lee Rafkin joined Anna Bager (CEO of OAAA) and Kym Frank (President of Geopath) to discuss how the Coronavirus crisis is impacting the out of home advertising industry. These are excerpts from their interview. Lee Rafkin: Hi Anna and Kym. This was going to be a big week […]
Dear Colleagues and Friends, We are all experiencing uncertain times amidst monumental challenges for our families, our communities, and our businesses. Americans are heeding the urgent warnings of public officials and staying home, and as a result, restaurants have closed, stores have shuttered, small businesses are struggling, and companies big […]
Natural Grocers, the Lakewood, Colorado headquartered grocery chain, reported a 4% increase in store sales during the first quarter of fiscal 2020. On the firm’s earnings call Kemper Isley, the firm’s President, mentioned out of home: “We are pleased to report another quarter of continued daily average comparable same store […]
New York, NY, October 24, 2019 – Geopath, the not-for-profit organization that provides the industry-standard currency for out-of-home (OOH) advertising, today announced that it has been selected as a 2019 Street Fight Innovator Awards ‘Best Analytics Platform’ finalist for its new measurement system, the Geopath Insights Suite. Previously, Geopath measured […]
Geopath President Kym Frank talked about the bullish outlook for out of home on Borrell’s Local Marketing Trends Podcast this week. Outdoor is the only traditional medium which hasn’t declined. Why? I think it’s a lot of factors. Certainly there have been more installs…We just really aren’t subjected to a […]
New York, NY, June 20, 2019 – Geopath, the not-for-profit organization that provides audience location measurement to the Out of Home (OOH) industry, welcomed two new members to its Board of Directors during their most recent membership meeting, held Tuesday, June 17. Newly elected to Geopath’s Board of Directors is […]
Here is a list of the Billboard Insider Podcast episodes. You can listen to each episode by clicking on the links below or by using apple podcasts, android, google podcasts, stitcher, tunein or spotify. Episode 5 – Geopath’s Kym Frank discusses mistakes which other media channels have made, Geopath’s measurements […]
