Roswell, GA – September 21, 2023: Link Media Outdoor (Link), is pleased to announce that it has named Kerry Yoakum to the position of General Counsel. Kerry is a 15-year veteran of the outdoor advertising industry. Prior to joining Link, Kerry served as Senior Vice President of Government Affairs for […]
Kerry Yoakum discussed Digital Billboard permitting at the 2023 OAAA/Geopath out of home conference. He gave 6 tips to make permitting easier. Know your city council. Understand who supports them. What are their pet projects? What are their interests? Who are their key friends and allies? Post billboard content that supports […]
Billboard Insider owns Circle City Outdoor, a small out of home company with 65 total faces including 1 digital billboard in Minnesota and Indiana. We watch ever penny but include an OAAA membership in our annual budget. Here’s why. OAAA is our insurance policy on regulatory risk. When sign codes […]
Yesterday, the US Supreme Court denied requests to review either the Baltimore or Cincinnati billboard tax cases. Billboard Insider’s take: Ohio billboard companies win because an Ohio state supreme court decision to invalidate a selective billboard tax is upheld. Maryland billboard companies lose because the Maryland court of appeals (highest […]
By Kerry Yoakum, Vice President of Government Affairs, OAAA OAAA regularly conducts Thought Leadership Q&As on interesting industry topics. Today, I would like to spotlight one of OAAA newest members, Flock Off, who can help with an age-old industry problem, birds roosting on your billboards. I posed the following five […]
OAAA has promoted three long-time staff members to senior leadership roles. Each person has made essential contributions over several years and more recently has helped the association refocus priorities and services during the pandemic, each in their own way. Marci Werlinich has been promoted to the position of Executive Vice […]
By Kerry Yoakum, Vice President of Government Affairs, OAAA Last week a Democratic Congressman from New England wanted to amend the Highway Beautification Act (HB) to prohibit vegetation control for billboard visibility. The OAAA helped block the amendment. This week the same amendment was refiled by Republicans Nancy Mace of […]
By Tammy Phillips, CEO/Executive Director, Outdoor Advertising Association of Tennessee The OAAT is very excited to present an updated Agenda for our annual OAAT Meeting on May 10th. The meeting will be located at The Hermitage Hotel in Nashville, TN. Here is the speaker list. Kerry Yoakum from OAAA to […]
By Kerry Yoakum, Vice President of Government Affairs, OAAA Numerous States have enacted new billboard laws due to legal challenges or the prospect of litigation. This on-going trend started when Oregon’s billboard law was challenged due to the common distinction between regulating on-premise and off-premise signs. The State lost in […]
Clockwise from top left: Kerry Yoakum, Rod Rackley, Michael Provenzano, Jeremy Johnson The OAAA’s Kerry Yoakum moderated a brisk panel discussion in which three out of home industry suppliers reviewed 2020 and discussed the outlook for 2021. Here’s what the suppliers said about the impact of covid on their […]
