Insider had noticed a recent article that asked the question, Is the climate cost of digital billboards too high to justify? With heat waves hitting major portions of the country, conversations related to the climate are bound to come up concerning digital boards. To get an update on the […]
Daktronics OOH marketing strategist Joni Schmeichel talked about out of home advertising trends on the May 26 Daktronics Experience podcast. Some of the highlights. Out of home is more than billboards Traditionally a lot of people think about roadside billboard displays…But it’s also eye level type advertising, roadside, on the street, […]
Joni Schmeichel and Chaz Fuhrman talk about digital billboards on the most recent edition of the Daktronics Experience podcast. Some of the highlights. On the difference between static and digital billboard advertising The main question that comes up is why would you purchase an ad spot on a digital versus […]
Did you know you should clean your digital billboards every four years? That’s the word from digital billboard maker Daktronics. Insider talked with Joni Schmeichel, Daktronics Out of Home Strategic Marketing Manager about cleaning digital billboards. Joni, how often do you recommend cleaning a digital billboard. We suggest a cleaning […]
