Tag: iPhone 6

Gerry Graf on taking over a city with out of home

“My old boss, Lee Clow, would love to talk about “owning a city”.  He would always launch a new campaign with OOH.  He’d buy up all the key OOH locations and have the whole town talking about his campaign.  Apple continued that tradition this year with the fantastic Apple TV […]

Warren Brown asks “What Can I Take Out?”

Warren Brown is a creative partner at Gutthink and Partners and has represented Australia at Cannes.  In his Open3 interview, Brown says that what you leave out is more important than what you put in: “OOH trains you to constantly ask yourself, “What can I take out?”  It’s what you […]