Tag: Intersection

Intersection Launches Gen Z Focused InterZ

  NEW YORK–(BUSINESS WIRE)–Intersection, an experience-driven out-of-home media and technology company, has unveiled its latest offering, InterZ. Designed to captivate and engage Gen Z audiences, the InterZ network reimagines urban outdoor advertising by seamlessly integrating digital innovations with the vibrancy of city life. With a focus on cities that over-index […]

Chris Grosso wants to grow Intersection’s municipal media business

Company: Intersection Markets: Nationwide US Headquarters: 470 Park Ave South, 10th Floor, New York, NY. 10016 Phone: 212-644-6200 Email: hello@intersection.com Intersection operates a network of digital and static screens across multiple 15 urban markets in the US.  The company has deployed smart kiosks around New York City and in Newark.  The […]

Esther Raphael on Personalizing Out of Home Content and Ads

Yesterday, Intersection CMO Esther Raphael talked about how Intersection uses content to complement advertising in New York City.  Today, she talks about the importance of personalizing ads and content to provide relevant info to consumers. You experienced out of home personalization on a recent trip to Las Vegas? My husband […]

Esther Raphael on Creating Good Out of Home Content

Intersection operates nearly 800,000 digital and static faces nationwide.  Billboard Insider interviewed Intersection’s CMO Esther Raphael.  Today she talks about how Intersection uses content to complement advertising in New York City.   How does Intersection create good content? Our content starts with our in-house editorial team, which includes content strategists […]

Intersection Extends Charlotte Airport Deal

Charlotte, NC  – August 7, 2023 – Intersection, the leading experience-driven out-of-home media and technology company, today announced a five-year extension of their exclusive advertising partnership with Charlotte Douglas International Airport. Reaching nearly 48 million airline passengers annually, Intersection’s partnership with CLT engages travelers from all over the world along […]

Chris Grosso on Dynamic Advertising, QR Codes, Impressions and a Bright Future

This is the second part of Billboard Insider’s interview with Intersection CEO Chris Grosso.  In the first part of the interview, Grosso talked about how travel is back and how intersection is executing travel campaigns for out of home clients.  Today, he talks about how dynamic advertising, QR codes and […]

Intersection Partners with So Cal’s Metrolink

Intersection, the leading experience-driven out-of-home media and technology company, today announced an exclusive partnership with Southern California’s Metrolink, the nation’s third-largest rail system. Metrolink rail lines cut through some of Southern California’s most populous residential areas and desirable tourist locations in Los Angeles, Orange, Riverside, San Bernardino, Ventura, and San […]

Chris Grosso’s OOH Advertising Trends To Look For in 2023

By: Chris Grosso, CEO of Intersection Out of home advertising is poised for a strong 2023 as the secular tailwinds driving OOH’s long term growth will overcome any economic uncertainty. The reason? Online growth is stalling due to increasing privacy regulations, while linear TV, radio, and print continue to lose […]

Intersection Deploys Digital Network in 3 New San Francisco Subway Stations

San Francisco, Calif. – November 17, 2021 – The San Francisco Municipal Transportation Agency (SFMTA) recently announced that it has expanded its transit system with the opening of the Central Subway line. This expansion will improve access to San Francisco’s densest neighborhoods and includes three new stations throughout key San […]