The Out of Home (OOH) advertising industry is gearing up for one of its most awaited events of the year—the Fall IBO (Independent Billboard Operators) Conference. This exclusive gathering promises to be a cornerstone in the OOH calendar, bringing together industry experts, thought leaders, and operators to explore, learn, and […]
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Todays Insider shout out is to Reagan Outdoor and their involvement in a youth driven billboard campaign targeting violent crime in Indianapolis. Thanks to WTHR TV and their willingness to cover the Campaign. See their video below. [wpforms id=”9787″] Paid Advertisement
Baton Rouge, LA – March 4, 2021 – Lamar Advertising Company (Nasdaq: LAMR) today announced that the company has been awarded the advertising and sponsorship contract for the Indianapolis International Airport (IND), beginning March 1st. During the first year, Lamar will initiate a high-impact digital upgrade across the airport, featuring […]
Reagan Outdoor Advertising is running copy celebrating Kokomo High School’s 1961 state championship on 100 billboards in the Indianapolis area. Plenty of chatter about the billboards on social media. Reagan did a random survey is December to determine how many people know that Kokomo was the 1961 state champs. The […]
Indianapolis has four digital billboards and that’s not going to change soon. The City Council’s Metropolitan and Economic Development committee voted unanimously against a proposal to permit additional digital billboards. Local community groups were upset about a proposed 2:1 ratio of static boards to be taken down for each digital […]
Digital billboard opponents used to base all their arguments on safety. It’s harder to make those claims in the wake of federal government studies which have found that digital billboards do not distract drivers. Insider is starting to see digital billboard opponents raise privacy as an issue. Here’s a quote […]
The push to permit digital signs in Indianapolis stalled after Clear Channel Outdoor swapped out of Indianapolis and the Clear Channel Outdoor execs leading the digital push took other jobs. Now WTHR and the Indianapolis Business Journal report that Indianapolis Mayor Joe Hogsett issued a proposal to permit digital billboards. […]
WTVA reports that the Indianapolis Department of Business and Neighborhood services has removed 52 bus benches with advertising following complaints and a TV report that the benches had been installed without a permit and were attracting garbage. Fairway Outdoor has a contract with Indygo for legal bus shelter advertising. The […]
Did you know… Indianapolis has the second most monuments and memorials in the nation with 33, behind only Washington DC. This week’s Geopath Market Spotlight focuses on the Indianapolis DMA. Infographics for the top DMAs and much more are available to Geopath members in their geekOUT Library. For more information […]
