A recent Wall Street Journal article reports on a lack of communication between TV sets and streaming devices which causes an estimated waste of over $1 billion in ad dollars. In a season where inflation is raging, you would expect an increasing focus by companies on the productive use of […]
Tag: IAB
OAAA Partners With IAB Tech Lab To Align DOOH With Open RTB
WASHINGTON D.C. & NEW YORK (August 23, 2021) – The Out of Home Advertising Association of America (OAAA), the national trade association for the entire out of home (OOH) and DOOH media ecosystem, today announced a collaboration between the OAAA Programmatic and Automation Committee and IAB Tech Lab to integrate […]
Consider This, By Anna Bager OAAA President & CEO
Why I Joined OAAA Today is my first day as the new President & CEO of OAAA, and I am super excited to take on this new role. During my first 90 days, I’ll work with CEO Emeritus Nancy Fletcher and the OAAA staff to get up to speed as […]
OAAA Names IAB Senior Executive Anna Bager President and CEO
Digital, Mobile, Video Advertising Veteran Will Lead OOH into the Future July 22, 2019 (Washington, DC) – The Out of Home Advertising Association of America (OAAA), the national trade association that represents the $8+ billion US out of home (OOH) advertising industry, announced that it has named Anna Bager, Executive Vice […]
Five Industry Trade Groups Create Comprehensive DOOH Best Practices
March 26, 2019 (Washington, DC) — A comprehensive compilation of best practices for digital out of home (DOOH) media has been published by five leading industry trade groups. DOOH Best Practices is a collaborative joint venture between the Digital Place Based Advertising Association (DPAA), Digital Signage Federation (DSF), Interactive Advertising […]
Unilever pledges to cut ties with ‘platforms that create division’
The Drum has a interesting article on Unilever and how it may be allocating their Multi-billion dollar marketing budget. For those of you who do not know, Unilever includes, among others, the following well known brands: Unilever will be addressing the IAB Annual Leadership Meeting, asking them to […]
IAB Provides A DOOH Metrics Glossary
As we view the landscape of big data and programmatic buying attempting to understand a new language, do these types of terms give you a headache? Served Impressions Audience Composition CPM Message Duration Unique Traffic Primary Ad Unit Geographic Targeting The Interactive Advertising Bureau would like to introduce to you […]